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Company Introduction
Xiangqing is a high-quality meat food brand that adheres to the principle of no added cane sugar or preservatives. With innovative production techniques, it focuses on both taste and health, offering you a new Xiangqing choice for those who love life.
Product concept, highlights and added value
The Crispy Meat Chunk Sausage is the flagship product of ""Xiangqing"" for 2024, continuing the brand's pursuit of high-quality, clean formulations with zero additives for meat chunks.
Xiangqing™ Crispy Meat Chunk Sausage, also known as the ""Self-Discipline"" Crispy Sausage, is an exceptionally plump, chewy, and crispy chicken sausage that bids farewell to the blandness of traditional chicken sausages. It is packed with both meat and vegetable nutrition, containing five types of dietary fiber (≥25% vegetable ingredients, including sweet corn, fragrant shiitake mushrooms, nutritious black fungus, tender carrots, and fresh green onions). This results in a crunchy, tender fitness sausage that meets national standards for high protein and low fat content. The product contains no added sucrose, sodium nitrite, or trans fats, making it a healthier choice that truly understands both taste and well-being. With a 40g small pack size, it helps control calorie intake—each bag contains only about 47 kcal, allowing you to enjoy a simple, mildly sweet, delicious, and joyful ""Taiwanese flavor"" meat experience.
Product Highlights:
1. Innovative Recipe: The animal casing creates a satisfying crunch, while the combination of chicken breast and thigh meat delivers a perfectly balanced texture—plump, fresh, crispy, tender, and chewy. It marks the end of an era where fitness foods were dry, tough, and hard to swallow.
2. Unique Shape: The sausage breaks from traditional designs, shaped like small ping-pong balls, with plump meat chunks that burst with rich, savory flavors, maximizing the retention of freshness and juiciness.
3. Clean Formula: Committed to a clean recipe with zero starch, zero white sugar, and zero sodium nitrite added.
4. Convenient Packaging: Individually wrapped in a stretch film, the traditional 100g chicken breast portion may not be very friendly to female consumers. With 40g packs, it allows better portion control and freshness, keeping every meat chunk crispy and satisfying.
""Enjoy"" zero additives.
""Light"" returns to pure simplicity.
Give yourself a new choice from Xiangqing, designed for those who love life.
Product Images
Please briefly describe how your product communicates with consumers
Crispy Meat Chunk Sausage is the flagship product of ""Xiangqing"" for 2024, continuing the brand's commitment to a clean, additive-free formula for high-quality meat chunks.
From R&D to production, the innovative technological barriers are formidable, establishing Xiangqing as a strong player in the snack industry with cutting-edge technology.
At the same time, the product satisfies the diverse meat snack needs of consumers.
1. Product Positioning: Chicken sausages have already penetrated the fitness and weight-loss market, becoming the preferred option for health-conscious consumers seeking protein supplementation. However, the monotony and bland taste of traditional chicken sausages have become a sticking point, making them difficult to stick with. By using natural animal casings combined with smoking techniques, our chicken sausages retain the fibrous texture of the meat while enriching the flavor with the smoky aroma, all while preserving the juiciness of the meat.
2. Specification Upgrade: With women accounting for 80% of the demand for low-fat and healthy snacks, the 40g portion is perfectly sized for a small snack to satisfy hunger.
3. Packaging Interaction: The transparent stretch film packaging showcases the state of the meat chunk sausage to the fullest, offering an open and complete design that gives consumers a visually reassuring experience.
Xiangqing focuses on capturing market trends and conveying brand values, fostering close communication with consumers. It provides a new choice for those who love life.
""Enjoy"" food with 0% additives.
""Light"" brings back the pure taste.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
Fitness enthusiasts, white-collar workers, and individuals who need to quickly supplement protein to curb hunger.
Weight/Volume per Pack
40g
Price per Item
12.9元/3袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China's entire mainland region.
Distribution Channels
电商 E-commerce