Company Website

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Company Introduction

Qingtai is a "low-carb" health management brand, specifically designed for people following a "low-carb lifestyle." It uses a variety of new ingredients to replace flour and white sugar, reforming high-starch, high-sugar foods into sugar-free versions. This allows for sugar and calorie control while ensuring high protein content and long-lasting satiety.

Product concept, highlights and added value

1. Innovative Konjac Sponge Cake Base: Made with low-calorie, high-satiety konjac powder for the sponge base, and using 100% animal butter, this dessert introduces a low glycemic, low-calorie baked treat. Each 95g serving contains approximately 171 kcal, completely breaking the old stereotype that baked cakes are high in sugar and fat.

2. Breaking Traditional Boundaries: Featuring a sleek black exterior paired with fresh, healthy green elements inside, this cake blends konjac sponge with matcha cheese flavor for a unique ""Black Gold Delight, a taste bud attack!"" experience. This design not only reinforces the light and refreshing inspiration behind a low-carb lifestyle but also makes each bite a delightful surprise.

3. Intriguing and Explosive Flavor: The fluffy cake base delivers a soft, sweet aroma, blending with the rich, creamy texture of butter, and is further complemented by the deep, calming green of matcha. Each bite feels like floating on a cloud, creating a flavor combination that is both memorable and irresistible.

4. Luxurious Ingredients, No Compromises: Qingtai is not afraid of being picky. We use carefully selected imported ingredients such as Anchor cream and MCT oil as an energy booster, unlocking Qingtai’s high-speed mode. Enjoy the delicious taste while feeling light and free.

5. Exclusive Sugar-Reducing Formula: Specially developed with natural ingredients like mulberry leaf extract (to stabilize post-meal blood sugar), white kidney bean extract (to block 66% of starch), and oligo-isomaltose (which provides sweetness with a light burden), this formula helps you control sugar intake while enjoying the taste, ensuring that health and flavor coexist.

The Black Gold Matcha Swiss Roll is a healthy baking masterpiece that combines ingredient innovation, creative form, flavor originality, luxurious ingredients, and a custom sugar-reducing formula. It not only satisfies the modern demand for both health and taste but also sets a new benchmark in the baking industry. Let’s enjoy this unique, healthy baking experience together!

Product Images

Please briefly describe how your product communicates with consumers

With the gradual increase in public awareness of health, during the product development process, Geben has remained focused on uncovering consumer preferences and diverse demands, striving to ensure that each product builds a strong and deep emotional connection and value alignment between the brand and its consumers.

In the course of product development, we have deeply analyzed market trends and closely followed offline viral products that have been flying off the shelves, carefully crafting a black gold matcha Swiss roll that aligns with health concepts. Continuing the Geben 0-flour konjac Swiss roll product positioning, we aim to fully meet the current consumer demands for both health and delicious taste.

The product packaging design highlights the core selling points, clearly marking ""0 sugar"" and ""0 trans fats,"" conveying health and reassurance to consumers. At the same time, the packaging pays tribute to viral products, subtly reflecting respect and admiration for the brand, while using Geben's unique illustration style to emphasize the product's distinctive positioning. This not only satisfies consumers' pursuit of taste but also resonates with their desire for healthy, high-quality products.

Leveraging celebrity influence, we collaborate with top influencers to promote the innovation of 0-flour pastries, strengthening the product’s selling points. Engaging users through fun TikTok videos and highlighting the product’s advantages through rigorous ingredient comparisons, we aim to effectively reach and connect with the audience.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

High-end women aged 25-40 who pursue high quality, attractive packaging, premium ingredients, and have a need for light meals and fat reductio.n.

Weight/Volume per Pack

95克

Price per Item

24.9元/盒

Storage requirements

冷冻（-18℃）

Marketing Area

China's entire mainland region.

Distribution Channels

电商 E-commerce