Company Website

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Company Introduction

Xiangqing is a high-quality meat food brand that adheres to the principle of no added cane sugar or preservatives. With innovative production techniques, it focuses on both taste and health, offering you a new Xiangqing choice for those who love life.

Product concept, highlights and added value

Chicken Breast Crispy Strips (Fruitwood Barbecue Flavor) is the flagship product of Xiangqing for 2024, continuing the brand's commitment to high-quality, high-protein meat products with a clean, additive-free formula.
The Chicken Breast Crispy Strips (Fruitwood Barbecue Flavor) are oil-free, crispy meat snacks that allow you to enjoy the crunch while staying fit. Made from whole-cut chicken breast, these non-fried strips are a satisfying snack that meets national standards for zero trans fats, high protein, and low fat. The product contains no added cane sugar, making it a healthier snack option that understands both food and health. The 30g small package controls calorie intake, with each serving containing around 115 kcal, offering a ""crunchy"" life without the burden of excess calories. With fewer additives and cleaner ingredients, this snack is a true representation of simplicity and health.
Product Highlights:
1.Innovative Recipe – Airy ""Chicken Breast Fries."" Non-fried, maintaining a light crisp while eliminating greasiness. Low-temperature dehydrated and baked, the product is neither dry nor tough, but rather healthy and nutritious.
2.Revolutionizing Traditional Crispy Meat Recipes – A perfect balance of health, quality, and taste. Low-temperature dehydration ensures the meat is neither dry nor greasy. Made with premium, lean chicken breast, each piece is whole-cut with distinct muscle texture, avoiding minced meat and starch fillers.
3.Clean Formula – Zero starch, zero refined sugar, zero sodium nitrite, and no artificial coloring.
4.Individually Wrapped Small Packaging – Unlike traditional crispy meat snacks that often come in 100g portions, which can be less ideal for female consumers, this 30g portion offers better portion control and freshness, keeping each piece crispy.
5.Special Addition of Prebiotics (Fructooligosaccharides) – Used as a natural sweetener, this adds a light, healthy touch to the high-protein meat snack.
6.Aluminum Foil Packaging – Each strip is individually wrapped to maintain freshness and crispiness.
""Enjoy"" with 0% Additives
""Light"" with Pure Ingredients
For those who love life, CHONGKUNDANG offers a new choice.

Product Images

Please briefly describe how your product communicates with consumers

In the early stages of product development, we deeply analyzed the core demands of consumers, confirming the product positioning of being non-fried and high in protein, offering both health and taste. This led to the creation of a crispy, crunchy snack product that can be enjoyed even during fitness routines with peace of mind.

The entire product design philosophy is centered around the consumer, not only prominently showcasing key selling points such as ""non-fried"" and ""high-protein"" on the packaging but also optimizing the packaging structure with a thoughtful, easy-to-tear design. This significantly enhances the consumer experience, making the product stand out in the competitive market and establishing a strong emotional and value-based connection with consumers.

Xiangqing continues to precisely capture every market trend, interpreting and conveying the brand's philosophy. At the same time, the product cleverly leverages the influence of celebrities, proactively collaborating with top influencers for efficient partnerships, expanding the brand’s communication channels and market reach.

Product Images

Ingredients List Photograph

Launch Date

2024-2

Target Consumer

Fitness enthusiasts, white-collar workers, and individuals who need to quickly supplement protein to curb hunger.

Weight/Volume per Pack

30g

Price per Item

9.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China's entire mainland region.

Distribution Channels

电商 E-commerce