Company Website
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Company Introduction
Geben Health is a new generation of light meal and meal replacement brand in China, targeting young people who focus on health management. The brand specializes in low-calorie snacks, coffee beverages, protein-rich meats, and other meal replacement foods. Aimed at health-conscious young consumers, Geben Health strives to provide a simpler, more balanced, and moderate eating experience using higher-quality ingredients and healthier processing methods, so that everyone who loves life can enjoy a healthy lifestyle.
Product concept, highlights and added value
1. Revolutionary Formula: Made with a whole wheat and coarse grain formula, paired with zero-sucrose seasoning, and authentically enhanced with shrimp powder. This provides a balanced nutrition profile and improved taste.
2. Unique Zero-Oil Baking Process: The product is baked at high temperatures without any oil, making it crispier and thinner. This non-fried method helps retain the natural nutritional benefits of coarse grains, such as high fiber, high protein, and low fat.
3. Innovative Nutritional Puffing: Breaking the traditional image of puffed snacks being high in oil and carbohydrates, the Geben Health™High-Protein Shrimp Chips have become a representative of the new wave of nutritious puffed snacks.
4. Light and Healthy Sweetness Source: Specially added prebiotics (oligofructose) as a source of sweetness, allowing you to enjoy delicious flavors without the burden, making it a healthier choice.
5. Individual Aluminum Foil Packaging: Packaged in individual aluminum foil bags, which helps control portions and ensures freshness, keeping every piece of shrimp chip perfectly crispy.
New-Style Chips: The Geben Health™High-Protein Shrimp Chips are made with a healthy whole wheat and coarse grain formula and authentically infused with shrimp powder. Using a non-fried, oil-free baking process, these chips not only meet national standards for high protein, high fiber, and zero trans fats but also exclude sucrose seasoning, truly achieving a balance of great taste and health. The 30g small packaging design helps control calorie intake, with each bag containing only around 101 calories. You can enjoy the crispy, crunchy flavor without worrying about excess calories. This product successfully offers a healthy, delicious, and portable new option in the puffed snack category.
Product Images
Please briefly describe how your product communicates with consumers
Geben continues to innovate in the health-conscious snack category, staying focused on creating new snack options that are both beneficial for the body and mind, as well as delicious. The brand constantly introduces fresh ideas and continues to lead the development trends in the healthy snack industry.
This product precisely meets consumers’ dual demand for healthy and tasty snacks, successfully breaking the traditional stereotype of high-oil, high-fat snacks by being a non-fried puffed snack. As a favorite in the snack world, it holds significant appeal for snack lovers. During afternoon tea at the office, it serves as a delicious treat that helps alleviate work stress and adds a pleasant atmosphere. While traveling, it transforms into a tasty snack that satisfies cravings, adding a special touch of comfort and satisfaction to the journey.
In terms of packaging design, Geben continues its signature illustration style, skillfully using colors and patterns to highlight the product’s “shrimp” theme and features. This design instantly captures the consumer's attention and significantly stimulates their desire to purchase, further solidifying the product's influence in the healthy snack market.
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
Young women aged 18-30, including educated and health-conscious moms, emerging white-collar workers, and Generation Z.
Weight/Volume per Pack
30g
Price per Item
19.9元/3袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China's entire mainland region.
Distribution Channels
电商 E-commerce