Company Website
www.baixiangfood.com
Company Introduction
Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.
Product concept, highlights and added value
1. Taste innovative taste: Combining Yunnan's Houttuynia cordata Thunb and traditional noodle culture, the unique rich aroma of Houttuynia cordata Thunb is combined with the spicy and sour taste of Yunnan -Guizhou, which not only enriches the taste level of the product, but also innovatively brings traditional noodle noodles into in more diversified taste experience.
2. Raw material innovation: Innovate the use of Yunnan sauce marinated Houttuynia cordata Thunb, which are marinated from delicious ingredients such as Houttuynia cordata Thunb, lemon, fresh peppers, coriander, garlic, etc., with a rich and layered. The product is paired with frozen -dried Houttuynia cordata Thunb, which restore a rich flavor after soaking in water; We have carefully selected Guizhou Erjingtiao chopped pepper buns, which are sour, spicy and refreshing.: At the same time, it is paired with crispy peanuts, ingeniously prepared sauce, and non -fried noodles with smooth sance to restore the authentic Yunnan -Guizhou hot and sour flavor.
3. Marketing innovation
(1) Fusion of regional characteristics: Due to its historical background, cultural inheritance, and health effects, Houttuynia cordata Thunb is loved by consumers in the Yunnan -Guizhou area. Integrating regional specialty cuisine into convenient fast food not only promotes the local economy, but also enhances the cultural identity of the products.
(2) Social media interaction: Use social platforms such as Douyin and Xiaohongshu to promote user -generating content, encourage consumers to share their creative noodle eating methods, and enhance the sense of participation and interaction of the baixiang brand.
Product Images
Please briefly describe how your product communicates with consumers
1. By analyzing consumer survey questionnaires and scientific flavor trend data, we can gain insights into consumers' preferences for convenience, health, regional flavors, and personalized choices, ensuring that product flavors meet the needs of the target consumer group.
2. Houttuynia cordata Thunb has a unique aroma and taste, so the product adopts a packaging design, with sauce packets, specialty Houttuynia cordata Thunb packets, and other ingredient packets packaged separately. Consumers can freely mix according to their personal taste to create their own exclusive flavor.
3. After the product is launched, we track consumers' taste suggestions, adjust flavors, packaging, and marketing activities. At the same time, Douyin, Xiaohongshu and other social platforms are used to promote user generated content, encourage consumers to share their own creative methods of mixing noodles, improve the sense of participation and interaction of the baixiang brand, and promote the product to more consumers.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
Young consumer groups such as campus students and white-collar office workers who pursue a quality, novelty and convenient lifestyle.
Weight/Volume per Pack
净含量156.5g
Price per Item
8.9元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Chinese mainland
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery