bai xiang wu gu wei yang 30% sorghum noodles_白象食品股份有限公司_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

bai xiang wu gu wei yang 30% sorghum noodles

Food | Instant Food

白象食品股份有限公司

Company Website

https://www.baixiangfood.com/

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.

Product concept, highlights and added value

In the current era when the concept of healthy diet prevails, "Five grains for nourishment, adding miscellaneous grains to wheat flour for a more balanced and healthier diet" has become the core benefit appeal. Based on this, we have developed noodle products with a high proportion of miscellaneous grains added, deeply tapping into consumers' latent needs.
We adopt a meticulous processing method for carefully selected miscellaneous grains. The miscellaneous grain raw materials are processed in a graded manner and go through advanced techniques such as low-temperature baking and puffing. This not only retains the rich nutrition of the miscellaneous grains but also overcomes the problem of their poor taste. The products give off a unique fragrance of miscellaneous grains and have a smooth, chewy and delicious taste. It enables consumers to easily obtain a balanced nutrition while enjoying the delicious food, opening up a new experience of healthy and convenient diet and leading the trend of nutritional upgrading in the noodle industry.

Product Images

Please briefly describe how your product communicates with consumers

Compared with other miscellaneous grain noodles in the industry, our product has remarkable advantages.
Firstly, it has achieved a high proportion of 30% miscellaneous grain addition, which exceeds similar products and enhances the richness of nutrition.
Secondly, the unique production process creates an excellent chewy, smooth and elastic texture, getting rid of the roughness that makes it hard to swallow.
Thirdly, the rich fragrance of miscellaneous grains can be truly felt, bringing a unique flavor experience.
Fourthly, the salt-free formula is healthier and meets the needs of a low-salt diet.
Fifthly, it is rich in high protein, providing sufficient energy and nutritional support for the human body.
Sixthly, its low-fat characteristic makes it suitable for people who pursue a healthy body shape.
Seventhly, it contains dietary fiber, which helps with intestinal peristalsis and digestion, safeguarding a healthy diet in all aspects.

Product Images