Company Website

https://www.baixiangfood.com

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.

Product concept, highlights and added value

1. Rich and Fragrant Red Oil: Jointly developed with Sichuan cuisine masters, we have carefully selected regionally characteristic raw materials such as Gangu line peppers from Gansu, Qin peppers from Shaanxi, bullet head peppers from Guizhou, and Maowen prickly ash. Presenting a fresh, fragrant, and rich red oil flavor with a golden ratio. Through in-depth research on the traditional production process of red oil, we have adopted a segmented oil-splashing-like process, refining three types of peppers at three different temperatures, achieving a special red oil with a fresh, spicy, and rich aroma and realizing the perfect fusion of peppers and the essential seasonings like sesame seeds. The taste is richly spicy and fragrant when you take a bite, leaving a lingering aftertaste.
2. Non-fried Steamed and Boiled Noodles + 100g Super-sized Fresh Vegetable Package: The staple food and vegetables are perfectly matched. The noodles are smooth, chewy, and better at absorbing the sauce, restoring the texture of hand-rolled noodles. The non-fried noodle cakes are healthier. The 100g super-sized vegetable package contains five kinds of fresh vegetables, rich in dietary fiber, with diverse ingredients and a balanced combination.
3. 6-hour Slow-boiled Chicken Soup: Innovating the traditional Chinese home-style soup-making process, simmering slowly over a low heat for 6 hours, resulting in a naturally delicious taste.
4. Innovative and Upgraded Packaging: Fashionable square box design, with a thickened paper lid anti-scalding process. The design is user-friendly with a convenient water-draining opening, being both stylish and safe.

Product Images

Please briefly describe how your product communicates with consumers

1. Consumers are deeply involved in the product development process:
① Through consumer questionnaires and scientific flavor analysis, flavors favored by consumers are selected for development.
② Consumers are invited to participate in various stages such as product development, evaluation, and packaging design, and their opinions and suggestions are fully taken into account.
2. Product design aims to meet consumer needs as much as possible:
① The combination of traditional techniques and modern production technologies in the product formulation and production process maximally restores the delicious characteristics of local specialty snacks, allowing consumers to perceive the brand's sincerity through taste.
② Non-fried Steamed and Boiled Noodles + 100g Super-sized Fresh Vegetable Package: The staple food and vegetables are perfectly matched. The noodles are smooth, chewy, and better at absorbing the sauce, restoring the texture of hand-rolled noodles. The non-fried noodle cakes are delicious and guilt-free; the 100g super-sized vegetable package contains five kinds of fresh vegetables, is rich in dietary fiber, and adopts a low-temperature freshness-locking technology, making the ingredients both diverse and healthy.
③ To meet consumers' demands for health and deliciousness, 6-hour slow-boiled chicken soup is added, which has a fresh, fragrant, mellow, and naturally delicious taste.
④ Innovative and Upgraded Packaging: The box features a thickened bottom and paper lid for anti-scalding, with a user-friendly and conveniently designed water-draining opening, being both stylish and safe.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

Students and trendy white-collar workers aged between 18 and 25 who love food, pursue deliciousness, and have requirements for convenience and quality.

Weight/Volume per Pack

203g/盒

Price per Item

6.6元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS