Company Website

www.baixiangfood.com

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.

Product concept, highlights and added value

Restore the taste of homemade dumplings, adhere to zero additives throughout the production process, select fresh and high-quality ingredients, season with star rated masters, and ultimately make delicious and delicious dumplings; Selection of premium ingredients: Cold fresh meat is used as the filling, carefully selected varieties of black pork are used as the filling, and the whole front leg meat is ground into the filling to ensure that the filling particles are full, tender, juicy, and chewy. Fresh vegetables are instantly chopped to 8mm diced size to ensure that the filling is crispy, tender, and juicy, making the dumplings fresh, tender, and juicy; Add sufficient amount of good ingredients: the amount of pork filling can reach up to 40%, and the filling content can be as high as 58%, making truly thin skinned dumplings with large filling; Authentic recipe: Star rated masters carefully season the dumplings, adding special matsutake mushrooms to instantly enhance their freshness.

Product Images

Please briefly describe how your product communicates with consumers

With the improvement of people's quality of life, consumers' demands for food have shifted from being full to eating well. Currently, most frozen dumplings on the market use food additives to ensure production and sales needs. However, consumers are relatively resistant to unfamiliar food additives, believing that they will have adverse effects on their health, and there is an urgent need for food additives to be removed. The zero additive black pork, matsutake, and cabbage dumplings launched by Baixiang 0+use fresh and high-quality food additive free ingredients, with matsutake added fragrance and seasoning. The production process does not add food additives, restoring the home made dumplings to be healthy and delicious, making consumers who pursue a higher quality of life more willing to choose zero additive dumplings. They can buy with peace of mind and eat with peace of mind.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

The mid to high end consumer group aged 25-45 is mainly composed of women, especially mothers with children. This group generally has a higher income and a faster pace of life, and demands a high-quality life.

Weight/Volume per Pack

252g

Price per Item

18.32元/盒

Storage requirements

冷冻（-18℃）

Marketing Area

Online: traditional e-commerce Taobao, JD, Pinduoduo, content e-commerce Tiktok, Kwai and other online coverage; Offline: covering the national market, with the first batch of key markets in 5 provinces and 1 city, including Shanghai, Jiangsu, Zhejiang, Hubei, Shandong, and Henan.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall