Company Website

www.baixiangfood.com

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide

Product concept, highlights and added value

Slow boiled chicken soup flavor Noodles in soup, 0 preservative added, 0 trans fatty acid upgrade, more healthy and affordable for instant food products. The noodle itself is semi-dried, made from low-bacteria wheat flour and produced in a 100,000-class purification workshop. It is crafted through nine rolling processes and two sterilization procedures, with a taste similar to fresh noodles and a shelf life of six months at room temperature. The broth is made by slowly simmering real chicken and chicken bones over low heat, paired with large bones rich in pig bone marrow to enhance the flavor. Time gives the soup base a bright golden color and a rich sense of taste hierarchy. The melted oil mixed with spices fills the air with a strong aroma, leaving a lingering aftertaste of the soft and tender chicken meat that is savored from the base of the tongue. The side dishes are rich and nutritionally balanced, paired with Ningxia Zhongning's Ma Ye Goji berries, red date slices with a rosy color and plump flesh, egg slices, and bok choy.

Product Images

Please briefly describe how your product communicates with consumers

The packaging design of slow boiled chicken soup flavor Noodles in soup is mainly based on the appetite of the product, so that consumers can feel the flavor of the product at a glance. The icon with 0 added preservatives and 0 trans fatty acids has been prominently designed to meet consumers' healthy eating needs. The side and bottom of the packaging bag have been treated with transparency, allowing consumers to visually see the semi dry noodle inside, which is different from instant noodles and noodles.
The product attributes of quick cooking and instant enjoyment are in line with the current trend of "one person eating" among consumers, allowing for quick and convenient enjoyment of delicious food.
The promotional posters and e-commerce detail pages of the product are based on the health value points of zero added preservatives and zero trans fatty acids, as well as the traceability of high-quality raw materials for the product, which meets the value needs of current consumers when purchasing goods.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

18-35 years old, young families in one- or two-tier cities, and the 60+ new silver-haired population.

Weight/Volume per Pack

171.9g

Price per Item

7.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Omni-channel

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel