Company Website
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Company Introduction
As the seasoning food industry segment under New Hope Group, Sichuan New Hope Seasoning Co., Ltd. was founded in 2016. Its key ecological enterprises include Chuanwazi Food Co., Ltd., Chengdu Jinfuhou Food Co., Ltd., Chengdu Guoniang Food Co., Ltd., etc. It is committed to deeply cultivating the ecological chain of the condiment industry. Centering on users, it aims to "create three - distinct products (products that are different, products that are hard to replicate, and products that are unique)". By connecting upstream and downstream resources for co - creation and sharing, it hopes to create a better life with delicious flavors!
Product concept, highlights and added value
Tamarillo are fruits that grow on trees.They are mainly produced in the Yunnan Plateau region, which enjoys abundant sunlight. With a unique aroma, they are a sour and fragrant delicacy favored by the Dai ethnic group in Yunnan. When exploring China's special flavors, we discovered this particular delicacy and pioneered the Tamarillo hot - pot seasoning.For the first time, Tamarillo was added to the tomato hot - pot seasoning. Through painstaking proportioning and blending, the combination of tamarillo and red tomatoes brings out a more intense and delicious sweet - and - sour flavor.
Main product features:
1. Carefully selected Yunnan Plateau tamarillo, with a total fresh tomato addition of ≥24%; offering a rich sweet - and - sour taste, and a delicious, savory soup.
2. No added preservatives, thickeners, or pigments; with simple ingredients, it can be safely enjoyed by the whole family.
3. Packed in three separate bags, one ingredient for multiple uses; it can be used for making hot - pot seasoning, cooking tomato - braised beef brisket, or tomato - cooked fish slices.
Product Images
Please briefly describe how your product communicates with consumers
In product development, we took into account that the core consumers of Sam's Club are family users with mid - to - high - level consumption capabilities. They have high demands for product quality and an awareness of the healthy - living concept. Therefore, in terms of raw material selection, we innovatively added Yunnan Plateau tamarillo to the tomato hot - pot base. Through process testing and adjustment, we achieved a product with no added preservatives, thickeners, or pigments. This provides consumers with a product of higher quality in terms of both flavor and health.
n terms of product packaging, we have focused on highlighting the appetizing presentation of dishes cooked with the product and the pattern of ttamarillo ingredients. We have emphasized the core features such as Yunnan Plateau tree tomatoes, zero additives, and one ingredient for multiple uses. The product is packaged in three separate bags, enabling consumers to use it more conveniently in home cooking. This broadens the usage scenarios for consumers, allowing them to enjoy it freely whether they are making hot pot or cooking other dishes.
n terms of marketing and communication, we mainly adopt the "experience and recommendation" approach. At Sam's Club offline stores, we conduct product tasting activities to win consumers over with the taste. On new media platforms such as Douyin and Xiaohongshu, we also rely on influencers to recommend the product. They showcase the product's application scenarios and convey the product concept of deliciousness, health, and convenience through integration into family life scenes.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
Family consumers who pursue a certain quality of life and hold concepts of healthy eating。
Weight/Volume per Pack
600克（200g*3）/袋
Price per Item
35.9元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Sam's Club in China
Distribution Channels
大型商场 Shopping Mall
Market Performance
Tamarillo hot - pot seasoning became the top 1 in Sam's Club's condiment and pickles list within three months of its launch in Sam's Club, and received widespread acclaim from consumers.