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Product concept, highlights and added value

[Chili stir fried meat paper skin shaomai (4 pieces/240g/bag)]: Do you want to taste the true Hunan flavor? Chili stir fried meat, taking you on a fresh and unique spicy experience! This dish uses pork leg meat that is 8% lean and 2% fat, paired with Hunan soft skinned chili peppers. The spicy taste of soft skinned chili peppers is fresh and unique, far away from the prickly sensation of ordinary chili peppers, bringing a unique taste enjoyment. Adding a crisp texture results in Northeast white fungus, and finally mixed with 100% round glutinous rice, allowing you to experience the layered spiciness in every bite. The ingredients are all fresh vegetables of the day, with a taste that is authentic for dine in meals. They are handmade to restore freshness once again.

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Please briefly describe how your product communicates with consumers

Spicy flavors have become increasingly popular among contemporary people in recent years, especially among young people. Spicy flavors not only stimulate the taste buds and provide a unique dining experience, but also help alleviate stress to some extent, which is one of the reasons why more and more young people are falling in love with spicy flavors.
As a rapidly rising brand, Dog Burnout has clearly noticed this trend and actively incorporated popular local flavors into its product line. For example, the launched stir fried pork and shaomai is inspired by the flavor of Hunan Jianghu cuisine. Hunan stir fried meat is known for its spicy and delicious flavor, with a rich meat aroma. It is a typical dish and is highly popular among consumers who love spicy food.
A dog roasted wheat combines this local specialty with modern food processing technology, not only meeting consumers' demand for convenient fast food, but also providing new choices for consumers who pursue unique flavors. This innovation not only helps brands stand out in fierce market competition, but also further enriches the diversity of China's frozen food market and promotes the sustainable development of the industry.
In addition, such product innovation also reflects the brand's keen insight into consumer demand and its ability to respond quickly to market trends, which helps enhance the brand's market competitiveness and consumer loyalty.

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Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Masses, people who love spicy food.

Weight/Volume per Pack

240g

Price per Item

26.8/ 包

Storage requirements

冷冻（-18℃）

Marketing Area

national

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS