Company Website
https://www.hujglobal.cn/
Company Introduction
HUJ is specialized in offering tailored nutritional supplements designed to target specific health concerns. Grounded in the principles of human nutrition,we develop highly precise and effective nutritional supplement formulas tailored to meet individual health needs. Utilizing the world’s premier pharmaceutical manufacturing supply chains, HUJ upholds strict medical-grade production standards. Each stage of our process, from sourcing raw materials to the release of the final product, is subject to rigorous quality control measures to ensure the safety and effectiveness of our products. All HUJ products are fully certified. Our commitment is dedicated to improving well-being, and inspiring joy and enthusiasm in life.
Product concept, highlights and added value
R&D Philosophy and Product Highlights:
Hippocrates, the father of medicine, proposed over 2,000 years ago that "all diseases begin in the gut." Through continuous summation and practice over these millennia, we have come to the conclusion that "gut health is true health" and "to nourish the gut, first nourish its bacteria." Every region has its unique microbiota; we have chosen native Chinese bacteria to nourish the guts of our fellow countrymen. We traveled across the country and finally selected probiotics suitable for us Chinese. For instance, Lactobacillus plantarum H6 from sticky rice cakes in Northeast China, Lactobacillus rhamnosus NJ551 from sour camel milk in Inner Mongolia, Weissella cibaria BC69 from salted beans in Jiangsu, Weissella cibaria BC01 from Sichuan chili bean paste, and Lactobacillus reuteri LR09 from sour mare's milk in Xinjiang. Selecting good bacteria is not enough; we must also ensure they reach our intestines alive. Here, we employed technological enhancements to guarantee the survival of live bacteria in our intestines. With 5-layer encapsulation, instantaneous low-temperature drying, and isolation from water and air, we achieved this. Probiotics alone are far from sufficient; we have also added prebiotics, postbiotics, and medicinally edible herbs to aid in the reproduction and colonization of probiotics in our intestines, truly improving our gut health!
Ingredients and Nutrition:
We have traveled extensively across China to select probiotics suitable for the constitution of our countrymen, complemented by 5 major prebiotics, 1 postbiotic, and additional gut-regulating ingredients such as monkey head mushroom powder, natto powder, and Chinese yam powder. Each small strip is packed with nutrition, truly embodying good ingredients and formulas, ensuring that live probiotics reach our intestines.
Innovation Challenges and Pain Points Addressed:
Sourcing strains and their prolonged cultivation are challenging, with great difficulty in sourcing and a long cultivation cycle, especially for strains entirely native to China. The encapsulation technology for strain activity presents another challenge, as probiotics are intolerant to high temperatures and acidic environments. To ensure their stable delivery to the intestines for colonization, multiple difficulties need to be overcome. Our unique 5-layer encapsulation technology has effectively addressed this issue.
Product Sensory Evaluation:
Color and Odor: White powder with a slight fermented aroma.
Taste and Texture: Sweet taste, dissolving quickly upon chewing.
Aftertaste and Overall Experience: Lingering sweetness. After consumption, there is an improvement in gastrointestinal discomfort such as constipation and diarrhea.
Product Images
Please briefly describe how your product communicates with consumers
Product Positioning: Probiotics Specifically Designed for Chinese Consumers
Information Communication and Packaging Design:
Contains 300 billion live bacteria per box, featuring 12 patented strains and supported by 16 patented technologies.
Utilizes 5-layer encapsulation technology to ensure bacteria viability.
Contains no additives and is insured for RMB 20 million by PICC.
Packaging Functionality and Product Experience:
The packaging prominently displays the product's selling points, allowing consumers to quickly understand its features.
The primary color scheme is high-saturation blue, which is highly recognizable and balances fashion with distinctiveness.
A tear strip is designed on the packaging for easy and quick opening.
This probiotic comes in individual stick packs, containing instant probiotic powder that is convenient to carry. Each stick contains 50 billion live bacteria, providing an excellent user experience.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
For individuals aged 3 and above who have: Fragile intestines Poor nutritional absorption capacity、Weak digestive ability、Constipation、Loose stools、Stress-induced diarrhea、Imbalanced intestinal flora、Fragile gastrointestinal mucosa、Low intestinal immunity。
Weight/Volume per Pack
60条/盒
Price per Item
259元/盒
Storage requirements
冷藏（0-4℃）
Marketing Area
China and the United States
Distribution Channels
电商 E-commerce
Market Performance
no