Company Website
www.mars.com
Company Introduction
Mars, Inc. is one of the world's largest food producers, with many of the world's best-known brands. Among these brands, brands worth more than one billion dollars include Dove, Mars, M&M's, Snickers and others. The company has annual revenues of more than $30 billion, including 135 plants, and markets its products in more than 100 countries. Among them, the sales of candy and chocolate products ranked first in the world.
Product concept, highlights and added value
This is a real "SKITTLES" sour strip! Nowadays, young consumers prefer products that are sour, more refreshing and less burdensome to eat. At the same time, consumers pursue a high level of appearance and good taste for the product. Skittles Rainbow Sour Strip, provide consumers with a sweet and sour taste of delicious soft candy. Pleasant mouthfeel with good soft chewy texture but not sticky, sour coating in balance sour & sweet mouthfeel. Special design of the color, bring your Rainbow home! Single pack is easy for sharing and also convenient for personal consuming!
- Rainbow color: Purple/Yellow/Red/Green, bring your Rainbow home
- Rainbow taste: Mix fruity flavor, different way to consume
- Rainbow display: Easy to display and eye attractive
Product Images
Please briefly describe how your product communicates with consumers
Skittles brand strongly emphasizes 'fun to eat' 'coloful' assets from consumer perception, fun but also tasty. From product design, Skittles rainbow sour strip maximizes brand “Taste the Rainbow” Assets, riding on colorful perception. From channel wise, we entry TT channel with suitbale pricing to capture market share and drive penetration. From display, full board of gummy display is more attractive in stores and help to increase the conversion rate.
- Pleasant mouthfeel with good soft chewy texture, fruity flavor, balance in sour & sweet mouthfeel, uplift your mood through tasty experience
- Rainbow color gummy, attractive appearance with dopamine design
- Red single wrap is easy for sharing and also can ease yourself
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
Young consumers which pursue a tasty gummy with sour/sweet mouthfeel and elastic sensory, also fit for sharing occasion
Weight/Volume per Pack
9g
Price per Item
1元/条
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China Mainland
Distribution Channels
小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
N/A