Company Website
www.mars.com
Company Introduction
Mars, Inc. is one of the world's largest food producers, with many of the world's best-known brands. Among these brands, brands worth more than one billion dollars include Dove, Mars, M&M's, Snickers and others. The company has annual revenues of more than $30 billion, including 135 plants, and markets its products in more than 100 countries. Among them, the sales of candy and chocolate products ranked first in the world.
Product concept, highlights and added value
The product is added with crushed real petals, selected double red roses, glued on the crisp and sweet icing layer, and directly displayed to consumers. At the same time, it combines the elegance of mint with the freshness of mint.
Double taste: The gum base is upgraded, compared with the traditional DOUBLEMINT gum, the gum base is softer and smoother, combined with the outer sugar coating. Crunchy on the outside and soft on the inside. 0 sugar formula: Use sorbitol and maltitol for light taste and health.
Redesigned bottle shape and main display surface label pattern, more fresh and eye-catching effect meets the aesthetic of young consumers.
Through 3-star advertising, endorsement of spokesperson atmosphere, cross-product linkage and other promotion, the multi-channel products successfully recruited +30% of new products after the market, and were recognized by young consumers.
Product Images
Please briefly describe how your product communicates with consumers
Doublemint brand ambition is be freshening icon among youth, classic yet vital.In the younger generation of people, the demand for natural and healthy is more and more attention and attention, but also pay attention to taste and consumption experience. Rose Mint flavored gum, with real double red rose petals added to the surface of each product, using the season's hottest rose fragrance combined with Mars Wrigley's fresh mint; Upgraded gelatin-based formula, using 0 sugar formula; Improved bottle shape and main label pattern, etc., to meet the needs of young people. Through 3-star advertising, endorsement of spokesperson atmosphere, cross-product linkage and other promotion, the product has successfully recruited +30% of new consumers after the product launching to market, and has been recognized by young consumers.
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
young singles &couples
Weight/Volume per Pack
56克/瓶
Price per Item
9元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
无