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Product concept, highlights and added value

As the pioneer in the "large-capacity water bottle" market, "Dun Dun BOTTLED JOY" created the iconic "Dun Dun" water bottle. The popularity of the Dun Dun bottle sparked a "hydration revolution," offering a convenient solution to meet daily water intake needs with just one bottle. This groundbreaking success inspired us to co-create a product with Dun Dun.
Just as "two cups of milk a day" is as important as "eight glasses of water," milk consumption has now entered the Dun Dun era.
The product adopts the popular Dun Dun bottle design, and beyond its stylish exterior, we continue the tradition of A2 milk’s superior benefits, offering consumers a bottle of milk that balances nutrition and easy absorption—a milk that is gentler on the stomach.
Product Features：
1. Unique Cows
Through genetic screening technology, we selected around 10,000 A2-type cows from over 70,000 cows and established exclusive pastures to ensure meticulous care, laying the foundation for high-quality milk from the very start.
2. Unique Protein
Milk from A2-type cows is known as "A2 β-casein milk." The special "A2 β-casein" is more compatible with the human digestive system, promoting better absorption. Every drop of nutrition is fully absorbed.
3. Product Specifications
Each "Dun Dun Barrel Milk" contains A2 β-casein ≥0.9g/100mL. The protein content in each bottle is equivalent to 2.5 eggs, and the calcium content is equivalent to 170g of river shrimp.
Market Performance：
Since its launch on May 13, Dun Dun Barrel Milk achieved sales exceeding 10 million RMB in its first full month, becoming the fastest low-temperature dairy product from Adopt a Cow to reach this milestone. By the end of October, the single product's cumulative sales exceeded 60 million RMB. The product has collaborated with eight Douyin influencers, including Yao Yi Yao and Wang Qi Ye, achieving total online exposure of over 60 million views. Loved by younger demographics, it has been hailed as an "iconic product" in the industry.

Product Images

Please briefly describe how your product communicates with consumers

We have realized that dairy products, as high-demand items that accompany consumers everyday, have naturally entered the era of emotional consumption. If consumers receive dairy products that not only stimulate their desire to drink but also encourage them to proactively replenish the nutrients their bodies need, this would represent our ultimate product goal. Thus, "Bottled Joy Milk," a product that combines both "good-looking" and "strength," was born. With its round and chubby design, "Bottled Joy Milk" offers a capacity that meets the daily dairy needs of the human body, paired with a type of milk that ensures better absorption, promising consumers a delightful and novel experience that won’t disappoint them.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

Targeted at consumers seeking high-quality dairy products, particularly those with sensitive digestion and a specific need for A2-type protein.

Weight/Volume per Pack

460ml

Price per Item

15.9元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

All of China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 OTO、奶站等