Company Website

https://pepsico.com.cn/

Company Introduction

PepsiCo was one of the first multinational companies to enter China, our products have been in the country for more than 40 years. Together with our business partners, we have invested more than RMB 53 billion in China, building a successful food and beverage business in the country.

Product concept, highlights and added value

Lay's launch of the market's first Ultra French fries, is committed to developing longer than the original Lay's original French fries more than 1.5 times the length, to create the length of the original cut French fries ceiling, with golden attractive "appearance level" to attract massive attention, with rich levels of "connotation" to break the boundaries of traditional snacks and cooked meals, so that consumers can enjoy the restaurant-like experience at any time.
The potato varieties were selected by the potato snack expert lay’s after several experiments, and the color was more golden. At the same time, the cutting process of French fries was optimized, the length of the real potato was preserved to the maximum extent, and the long French fries with more crispy taste were deep-fried under vacuum and low temperature. At the same time filled with nitrogen lock fresh, as if the taste of the first fried as crunchy, Chua chua chua can not stop. With Lay's exclusive special flavor, honey mustard sauce flavor, spicy rattan pepper sauce flavor, super coriander flavor, fresh and not greasy, delicious to the head.
Independent small packaging, built-in small tray, easy to share, not easy to dirty hands, as if you are in a restaurant eating experience.
Lay's Ultra French fries redefine the standard of quality French fries - good potatoes to select long French fries, French fries must eat long.
The "long" of raw materials: good potatoes can make good French fries, long long French fries from the raw material side of the high standard and strict requirements, experienced the same dimension of fine selection and research testing not only natural superior conditions, but also in the processing can maintain a crisp taste, more golden, more crisp. At the same time, long long French fries meet 0 trans fatty acids, delicious and less burden, bringing product experience to consumers.
The "long" part of the process: the use of true potato true cut, low-temperature vacuum frying process, more than a dozen processes in the continuous optimization, to maximize the preservation of the original shape of French fries, really do how big potatoes, French fries can be long.
The "long" part of the packaging: In order to maximize the protection of the long long French fries from being broken on the way, the innovative container type independent small packaging is used. When consumers unwrap the package and pull out the tray, they can immediately feel a long and addictive experience like French fries in a restaurant.

Product Images

Please briefly describe how your product communicates with consumers

Lay's Ultra French fries, a snack but not just a snack. Our original cut vacuum fried French fries have been dedicated to restoring the eating scene of fresh French fries. In such a scenario, we observe that consumers tend to choose longer fries first. In our communication with consumers, we have indeed found that longer fries bring a better sensory experience.
Throughout the product development process, we have always insisted on providing consumers with better and longer fries.The choice of French fries is based on our extensive and in-depth consumer search and market research.
At the same time, when eating fresh French fries, consumers are used to eating together with sauces, and synchronization can achieve a more hierarchical flavor experience. Crispy fries with honey mustard flavor ingredients, as if really dipped in the sauce to eat, sweet honey with refreshing mustard, fresh and not greasy, eat more and more on the head, one after another, can not stop.
Honey mustard flavor Long long French fries - the ultimate restore the current French fries dipped in honey mustard with multiple layers of rich taste and flavor, sweet honey taste based on the spring out of the lively but not stimulating mustard flavor, the whole is no longer monotonous but mutual integration.
Innovative pallet type individual small packaging, easy to extract and share, and not easy to dirty hands. There are four small bags in a vertical packaging bag, suitable for distributing when friends gather. When enjoying at home, the small packets can be divided into small packets, which can be easily stored, and uneaten French fries will not absorb moisture and become soft.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

French Fries Users

Weight/Volume per Pack

18g*4(72g)/袋

Price per Item

9.9元/72g

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

East & North China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

On the day of the launch of Lay's long long French fries, the search volume index on Tmall increased by 5 times; After listing, it quickly occupied the TOP3 of the box Ma puffed food new products soaring list; The total media exposure during the listing period was 330 million; Once the product was launched, it caused widespread concern and hot discussion among consumers; In product reviews and on social media, the three flavors of Lay's Long Long Fries have been praised.
The successful launch of Changchangchang French fries confirms our in-depth insight into consumer needs and preferences, becoming another exciting and popular fist product is just around the corner, and I believe it will provide more ideas and reference models for our future new product development.