Company Website

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Company Introduction

Founded in 2017, Diyi is a functional nutrition brand driven by technological innovation. The enterprise integrates high-quality global resources, independently develops breakthrough DHA extraction processes and innovative nutritional formula systems, and its core product line is the D1 milk series. Di Yi has been deeply involved in the DHA field for seven years, with DHA nutrition as its core, committed to creating high-quality functional dairy products and positioning itself as a leader in the high-end functional dairy market. Through continuous innovation and meticulous research and development, Diyi has established a complete R&D production sales system, providing Chinese citizens with safer and more nutritious product choices. Diyi is committed to becoming a benchmark brand in China's functional dairy industry.

Product concept, highlights and added value

1) Yuansheng Innovation: Pioneering the extraction process of Yuansheng DHA, directly extracting DHA from its "native habitat" - marine microalgae, without relying on deep-sea fish or forcing cows to eat seaweed, ensuring the source of DHA; Selecting high-quality split pot algae from 3200 species, achieving zero exposure to the ocean, zero solvent extraction, and zero pollution, solving parents' concerns about marine nuclear discharge, and providing children with more authentic and safe nutrition.

2) Nutritional breakthrough: Each bottle contains ≥ 50mg of high content DHA algae oil, with a purity of ≥ 40%, surpassing the standards of countries such as China, Europe, the United States, and Australia, making it easier to absorb and utilize. Combined with the golden nutritional combination of ARA and walnut peptide, high calcium is added to promote efficient absorption of brain nutrients, providing comprehensive support for children's brain development.

3) Formula innovation: 12 key nutrients are scientifically proportioned, and one bottle of nutrition is equivalent to the comprehensive effect of fish oil capsules, multi-dimensional formula milk powder for students, and calcium, iron, zinc, and calcium tablets, simplifying the way children supplement their nutrition and making it effortless and worry free for parents

Formula design concept: ① Strong brain power assist: Source DHA (brain gold), ARA (promoting DHA absorption), walnut peptide (small molecule easy to absorb)

② Eye and Brain Assist: Vitamin E, Vitamin B3, Vitamin B1, Vitamin B2

③ Focus Assist: Vitamin B6, Vitamin B12

④ Skeletal strength enhancement: natural milk calcium, organic calcium, vitamin D

⑤ Growth enhancement: 2.4 times the national standard protein, organic zinc, iron

4) Flavor breakthrough: Breakthrough DHA deodorization technology, even with high content and purity DHA, there is no fishy smell; Carefully selecting high-quality milk sources from New Zealand, adopting UHT ultra-high temperature instant sterilization and advanced enzymatic hydrolysis technology to lock in the rich and mellow taste of milk. After 203 formula adjustments and nearly a thousand children's taste surveys, it has been found that children love to drink more

5) Experience upgrade: Innovative direct milk drinking method, allowing children to actively consume functional nutrients. Open the lid and drink immediately, convenient and fast. Drinking milk can supplement nutrients~

Product Images

Please briefly describe how your product communicates with consumers

In modern parenting, parents' demand for nutritional supplements for their children is increasingly escalating, with over 65% of parents having concerns about nutritional supplements for their children. The main difficulties include: high academic pressure on children, difficulty in choosing brain nutrition products, and the need to purchase multiple products to meet different nutritional needs; The safety issues of DHA and other nutritional supplements, especially marine pollution and heavy metal residues; And the taste and difficulty of taking traditional nutritional supplements.

Based on these consumer insights, D1 has developed DHA milk products, dedicated to providing comprehensive growth and nutritional support for children. The product design focuses on three core requirements: scientificity, safety, and convenience

Scientificity: Adopting the design concept of "one bottle with multiple effects", integrating multiple key nutrients into one, equivalent to the comprehensive effect of fish oil capsules+student multidimensional formula milk powder+calcium iron zinc calcium tablets, ensuring balanced nutrition and simplifying supplementation methods.

Safety: Innovative source derived DHA extraction technology achieves zero exposure to the ocean, zero pollution, and zero solvent extraction, solving the safety concerns of traditional fish oil DHA from the source.

Convenience: Presented in the form of direct drinking milk, simplifying traditional and cumbersome supplementation methods, improving usability, and ensuring more scientific and convenient nutrient intake.

The packaging design adopts bright blue as the main color tone, symbolizing the natural purity of DHA derived from the ocean, and also highlighting the brand's vitality and professional image. The innovative flowing milk "1" shape echoes the brand logo, conveying the expectation of "first" for children. The use of gold label technology to display nutritional data enhances the transparency of product information and further strengthens parents' trust.

In terms of marketing communication, D1 conveys product value through multiple channels such as official science popularization platforms, mother and baby KOL cooperation, and parent-child interactive activities. Establish a product traceability system, carry out online community operations and offline experience activities, continuously collect user feedback and optimize products, and strive to become a trusted parenting partner for parents.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Mainly targeting school aged children and adolescents over 6 years old, especially those who are in a critical period of learning and require additional nutritional support.

Weight/Volume per Pack

200mL/瓶

Price per Item

7.5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

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