Company Website

https://www.chinacpt.com/

Company Introduction

Founded in 2001, Combi Sports Technology Co., Ltd. is an innovative sports technology company with its own industrial chain to realize the integration of sports nutrition, health nutrition food R&D and manufacturing, digital sports technology services, and was listed on the Bejing Stock Exchange at the end of 2022 as the first stock of sports nutrition.
As one of the pioneers of China's sports nutrition food industry, it has ploughed into the sports nutrition industry for more than 20 years, in which one of the core product lines, the running line, is a sports nutrition food for marathon enthusiasts and runners to provide energy replenishment and post-exercise body recovery, which is customized specifically for Chinese runners, and leads the innovation of energy formulas. Running is easier!

Product concept, highlights and added value

All kinds of running sports, including marathon, are inseparable from the need to replenish energy. Traditional energy bars and energy drinks, including bananas and chocolates, are mostly large in size and inefficient in energy conversion, affecting the running rhythm and easily burdening the stomach and intestines of runners.
Combi Energy Gel, on the other hand, has created a brand new way of energy supplementation - a semi-fluid form of only 45g, which is highly portable and easy to drink, but the energy it contains is no less than that of traditional energy supplementation food. The smaller volume also brings less burden on the stomach and intestines, which really improves the running efficiency:
【Formulation
Precision research 5 generations of energy matrix formula - since the launch of the first energy gel in 2015, precision research 5 generations of energy matrix formula, continue to optimize the product experience around the runner to improve;
Energy products that know more about Chinese runners - Combi energy gel innovative use of high stability dual-action formula “energy + electrolyte”, rehydration and charging, full of energy; to create a fast, medium and slow triple energy matrix, gradient energy supply, long-lasting range, to meet the full range of running scenario Energy needs. High-quality energy and high-branched chain cyclodextrins are selected to achieve faster energy replenishment and gastric emptying; d-ribose, known as a cardiac energy charging station, and Ginkgo biloba polysaccharides, a gastrointestinal-friendly formula containing three patents, are added as well as other ingredients that are beneficial to Chinese runners; and honey and white grapefruit juice are added to provide a refreshingly smooth texture.
Efficacy
Effectiveness of real people can be seen - Combit Sports Nutrition Laboratory on 500 real runners real test, continuous drinking Combit Energy Gel for 3 weeks, senior runners full horse PB rate increased by 71.2%, the average length of PB increased by 14 minutes;
Market Feedback
No. 1 in sales of proprietary categories in Jingdong - Since its launch in 2023, the cumulative sales of single bags in all channels have exceeded 20 million +, and the sales of Jingdong platform have been No. 1 for two consecutive years.
[On the supply chain
100,000-level workshop + independent supply chain - 4 major quality assurance systems, 60+ testing hurdles, quality is visible. Adopting filling equipment with Japanese technology and 100,000-class purification workshop, the daily output of energy gel is up to 100,000 pcs+, and the annual output can reach 30 million pcs+.
Combat has always spared no effort to continuously improve and optimize the product experience, and provide Chinese runners with scientific and rigorous scientific research strength to provide scientific nutritional solutions for energy supplementation.

Product Images

Please briefly describe how your product communicates with consumers

Provide Chinese runners with scientific nutritional solutions for energy supplementation:
A new way of energy supplementation: 45g semi-fluid form, high portability, easy to drink, but the energy contained in it is not inferior to the traditional energy supplement food, smaller volume also brings less gastrointestinal burden, solves the inconvenient pain point of energy supplementation for runners during running, and helps runners to improve the efficiency of running;
Energy products that understand Chinese runners better: Innovative use of highly stable dual-action formula “Energy + Electrolytes”, containing 7 energy and electrolytes, timely charging, continuous energy supply; fast and slow energy matrix gradient energy supply, fast replenishment, stable and long-lasting, containing energy 850kJ/100g, which can satisfy the energy needs of the whole running scene;
Customized for Chinese runners: containing multi-dimensional nutrients, adding d-ribose, known as the body's vitality charging station, with three patented gastrointestinal-friendly formula, such as silver fungus polysaccharide and other multiple beneficial ingredients for Chinese runners; at the same time, adding real honey and white grapefruit juice, refreshing, not greasy and smooth taste; the other for 45g independent portable packaging, smooth rounded corners of the hand and easy to carry, easy to tear the mouth easy to rip open, tear and drink, does not affect the rhythm of running. It is easy to tear and drink without affecting the running rhythm.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Middle-aged male runners between the ages of 35-55, who are elite and experienced runners who mainly participate in parkrun events

Weight/Volume per Pack

45g/袋；45g*12袋/盒

Price per Item

7.5元/袋；89元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

nationwide

Distribution Channels

电商 E-commerce

Market Performance

无