Company Website
www.genmills.com
Company Introduction
NA
Product concept, highlights and added value
Wanchai Ferry has deep understanding in breakfast with rounds of consumer surveys that consumers need to prepare breakfast with high quality in a convenient way, so it has launched this product that can be microwaved in whole bags, which have the following innovations.
First, the dough is soft and can be microwaved throughout the bag. There is also one person who eats and clothes, so you don't have to worry about it in the morning.
The dough is made of selected flour, unique recipe and process, and special packaging design, so that it can be still fluffy and soft in the microwave for 3.5 minutes. The technical challenge part is usually the dough would turn drier and hard to chew after microwave.
Second, replica of the classics, the meat is fragrant and the chives are fragrant, and the materials are good and sufficient. Authentic regional flavor, Hangzhou mellow pork, sauce chives and fragrant meat, juicy and delicious.
Third, it’s designed with small size, only 20g per piece, which made it could manage to cook in 4 methods, in addition to steaming or microwave, the product can also be cooked in one-step of frying or air frying without thawing. With those methods, this product fit well for snacks and night supper, which makes experience more interesting and delicious.
Fourth, only 300g per pack, a family can consume one pack to fill the stomach
Product Images
Please briefly describe how your product communicates with consumers
Wanchai Ferry consumers are mainly in first- and second-tier cities, mainly young couples and families with kids, with a fast pace of life, high quality of life requirements, and increasingly sophisticated food requirements.
Because of this, Wanchai Ferry designed this Microwavable Xiao Long series.
In terms of flavor design, it emphasizes one city and one flavor, restores authentic regional characteristics, and first recommends regional representatives of Hangzhou pork flavor and Guangdong barbecued pork flavor. Among them, Hangzhou pork flavor xiaolongbao is made of high-quality original shoulder pork, mixed with chives and soybean paste, and the filling weight is up to 40%, with a clear sense of meat texture and a satisfying fragrance.
In order to meet the needs of refinement, it is designed to be miniature and small, no matter for children, the old, or people on the way to the office, it is easy to handle.
At the same time, it provides a more convenient way to cook, microwave for 3 and a half minutes, that is, enjoy the hot soft and fresh fragrance, soft dough, with meat elasticity, freshness, one bite satisfaction.
In addition to the traditional steaming, microwave, you can fry in a frying pan or air-fry the buns with sprayed oil on the surface without thawing, change the pattern on the weekend morning, or add a supper to dinner, all of which are different kinds of delicious.
A pack of 300g, with a pick-up of about 10 RMB, is very friendly for trial.
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
The product is widely used for urban citizens with fast life style. The specific design of its mini size, high quality and convenience especially fit the family with kids.
Weight/Volume per Pack
300g/包，20g/只*15只
Price per Item
14.9 包/元。
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
NA