Xianfeng nutritious protein meal_Xianfeng Biotechnology (Beijing) Co., Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Xianfeng nutritious protein meal

Dairy | Milk Drink

Xianfeng Biotechnology (Beijing) Co., Ltd

Company Website

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Product concept, highlights and added value

In today's fast-paced life, an increasing number of people are paying attention to health and weight loss. However, meal replacement products on the market often suffer from complicated preparation processes, inconsistent standards, and varying product quality. To offer a more scientific, convenient, and high-quality meal replacement solution, Synutra International Inc has launched the new brand Xianfeng National Standard Liquid Complete Meal Replacement.
GB24154 "National Food Safety Standard for Sports Nutrition Foods General Rules" - Energy Control Type - Energy Substitution - Complete Meal Replacement
Xianfeng is categorized as foods for special dietary uses and complete meal replacements which
have very high requirements for nutrition and energy.
Xianfeng are carefully prepared in accordance with national standards to ensure that each bottle can meet the nutritional needs of the human body.
Xian Feng uses high-quality raw materials which can provide comprehensive nutrition ; The use of European imports of high-quality concentrated milk protein: in the human body, the protein relative to other plant proteins have a higher absorption rate, effectively supply the human body needs amino acids
Fish Collagen Peptides: A high-quality protein source beneficial for skin health, joint protection, and bone strength.
Dietary Fiber: To helps maintain gut health, promotes digestion, increases satiety, and reduces appetite.
Fifteen Vitamins and Minerals: The Xianfeng liquid meal replacement contains Fifteen vitamins and minerals and ensuring comprehensive nutritional support for the body.
Carob Extract: Specifically added for women, it helps regulate hormone levels and improve overall body condition, making it suitable for female consumers.
Liquid Formula, Smooth and Easily Absorbed:The liquid formula ensures better dissolution of nutrients, stability, and easier absorption, offering a smoother texture.

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Please briefly describe how your product communicates with consumers

Xianfeng always put consumer needs in prioritizes .
Conducting thorough market research to understand the lifestyle and health awareness of our target demographics. This approach ensures that our products effectively address real issues. We meticulously design formulations rich in high-quality proteins, vitamins, minerals, and dietary fiber to meet the specific needs of various groups such as office staff, fitness enthusiasts and women. Based on users feedback, we continuously refine our recipes and improve taste.
Our packaging design emphasizes convenience and visual appeal. Featuring portable small bottles that make it easy to enjoy Xianfeng anytime, anywhere. The fresh and natural design not only conveys a healthy and lightness in our body image but also stands out on store shelves. We use eco-friendly materials and minimize unnecessary packaging layers, demonstrating our commitment to environmental responsibility.
In marketing activities, we leverage social media platforms to share nutritional knowledge and advice on healthy living, encouraging users to share their experiences and fostering a positive community atmosphere. By integrating online and offline resources, we host themed events, offer time-limited discounts, and provide exclusive member services to enhance user engagement. Through data analysis, we offer personalized recommendations, ensuring consumers feel valued and cared, so that we building an efficient and warm communication bridge.
Through these efforts, Xianfeng is dedicated to providing every consumer with a delicious and healthy experience while conveying the warmth and quality of our brand service.

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