Company Website

https://www.yongyoufoods.com/

Product concept, highlights and added value

1.Ingredients:
Angus Beef Cheeseburger made of a beef patty, a hamburger bun, and a slice of cheese
-Angus Beef Patty: Made with U.S. Grain-Fed Angus Beef, Angus Beef is a world-famous cattle breed name, it's well-known for its tenderness and flavor; We provide a solid ingredients to enrich the tasting experience: a single burger is about 7.5cm tall, and 1 single cooked beef patty is about 1cm thick.
-Brioche Buns made with New Zealand Butter, soft and aromatic
-Imported American cheddar cheese slices, creamy and rich.
2. Easy-cooking instruction: microwavable, and ready-to-eat in three minutes, can also be toast to create classic flavor!
It is a nutritious choice for quick breakfast, and can also be enjoyed with vegetables as American fast food.
3. Technology
Clean ingredients, no shortening and no phosphates added, a healthy choice for family breakfast.
Michelin chef's secret bread recipe, enjoy the taste of choice at home.
4.Packaging
Can be heated with pouch, easy to cook.

Product Images

Please briefly describe how your product communicates with consumers

Sam's members are mostly middle-class families live in the first or second tier, who are familiar with western food trend, ages between 30-50 years old.
The Angus Beef Cheeseburger uses the atmospheric and calm red as the base color, and adopts the classic American design with dynamic English fonts. In the center of the cover, the finished (cooked) burger is highlighted, emphasizing the juiciness of the burger and the solidity of the ingredients.
Considering Sam's Club‘s barely have POSM and other promotional materials in stores, this designs highlight the product and its quality materials, so as to communicate with consumers directly through the package and show the product characteristics (e.g., contains mellow and creamy U.S. cheddar cheese slices, Angus beef patties, soft and golden Brioche Buns).
Sam's Club members have tendencies to purchase large packages of products to enjoy at one time, and this product is designed as a 6-pack, which is convenient for a family of three to enjoy the product within a week.

Translated with DeepL.com (free version)

Product Images

Ingredients List Photograph

Launch Date

2023-3

Target Consumer

Sam's Club Members: Consumers aged 30-50, mainly from Tier 1 and Tier 2 cities, who prefer clean ingredients, good quality and healthy food as an alternative to takeout or cooking.

Weight/Volume per Pack

1.05kg

Price per Item

89.9/盒（6份）

Storage requirements

冷冻（-18℃）

Marketing Area

China Mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

N/A