Company Website

http://www.guanzhan.com/

Company Introduction

Guangzhan is a brand under Guangdong Xunzheng Nourishing Life Technology Co., Ltd. It adheres to traditional nourishment and the principle of scientific evidence, focusing on the development and standardized production of Chinese natural ingredients. Guangzhan has developed processes such as "original bottle graded fresh stewing" and "freeze physical deodorization" for its fish maw product, using internet logic and modern technology to create new generations of nourishing products like ready-to-eat fish maw, fresh stewed fish maw, golden soup fish maw with chicken, light fish maw food bowls, and fresh stewed sea cucumbers. The brand continues to create value around users' and their families' beautiful life scenarios, striving for the mission of "Chinese Functional Foods Delight Your Health".

Product concept, highlights and added value

Guangzhan Golden Butterfly Super Fish Maw Porridge offers traceable freshness and nutrition, providing a more reassuring nourishing choice.
Fresh Ingredients: Guangzhan starts by controlling the quality of the fish maw from the source, selecting fish maw from the top three fishing grounds in Vietnam that meet EU export standards. They have built a 20,000-square-meter modern fish maw drying factory and have established a rigorous 3-hour, 16-step standard process for cold chain temperature control to ensure the ultimate freshness of the fish maw.
Full Production Chain Traceability: For the first time in the industry, they use the full production chain traceability system from the China Academy of Inspection and Quarantine. From fresh fish to the fish maw congee product, everything is completely ""transparent,"" with regular quality testing and monitoring to ensure the safety, freshness, and superior nutrition of the ingredients.
Exclusive Production Technology: With a stable integrated deodorization process and four patents, the product's freshness and nutrition are further guaranteed.
Balanced and Light Food Formula: Based on the ""Chinese Residents' Dietary Guidelines (2022),"" they adopt the ""4:3:1 Whole Grain Dietary Formula,"" selecting various types of grains and tubers as high-quality carbohydrates and dietary fiber, combined with nuts as a source of high-quality fat. Together with two large pieces of thick fish maw chunk, it provides natural collagen and high-quality protein, meeting all nutritional needs in one bowl. Each bowl contains less than 190 calories, equivalent to the calories in one corn cob, making it a light and worry-free option for the whole family.
Delicious and Nutritious: The large, thick pieces of fish maw are full of collagen and elasticity, with each bowl containing about 3700mg of collagen and 60mg of elastin. The rich nutrition is easy to enjoy, and the combination of multiple grains offers a variety of flavors. It's convenient and ready-to-eat by opening the container.

Product Images

Please briefly describe how your product communicates with consumers

To ensure consumers can buy with confidence and eat with peace of mind, Guangzhan Golden Butterfly Super Fish Maw Porridge has built its supply chain from the source, managing the entire chain scientifically and meticulously. From breeding, feed to processing, every step ensures the health and freshness of the ingredients. It has become one of the first brands in China to implement high-quality fish maw traceability certified by the China Academy of Inspection and Quarantine. Through the official traceability system of the academy, each portion of Guangzhan Golden Butterfly Super Fish Maw Porridge comes with a unique QR code, allowing users to trace the entire chain transparently.
To help consumers gain a deeper understanding of the Guangzhan Golden Butterfly Super Fish Maw Porridge, Guangzhan partnered with NEW WEEKLY to conduct an in-depth traceability trip to Vietnam, presenting the details of every link in the chain more clearly to users. Additionally, through new product launches, collaborating with food influencer hosts for special traceability-themed live broadcasts, and leveraging the influence of celebrities like Shelly Shih and Pang Bo, they have created multiple in-depth interactive opportunities for users to further understand the product's features and provided more chances for the brand to engage with consumers.
In addition to strict traceability of raw materials and meticulous control of the production chain, Guangzhan also places great importance on consumers' real nutritional needs and continuously optimizes its products. Each bowl of Guangzhan Golden Butterfly Super Fish Maw Porridge contains approximately 7200mg of dried fish maw, including about 3700mg of natural collagen and 16 essential amino acids. The product has also been upgraded based on the 4:3:1 ratio recommendation of whole grains, tubers, and nuts from the ""Chinese Residents' Dietary Guidelines (2022),"" ensuring a scientifically balanced diet that meets consumers' nourishment needs without causing digestive stress.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

The primary characteristics of the target demographic are the pursuit of high-quality products and a desire for balanced nutrition without burden. Most of them fall within the age range of 25 to 59 and have a high demand for nourishing products.

Weight/Volume per Pack

220g/盒

Price per Item

55.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

中国

Distribution Channels

电商 E-commerce