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Product concept, highlights and added value
Product Concept:
Chinese formulated red ginseng, moistening vitality without causing excessive internal heat
Product Highlights:
In terms of raw material selection, Zhenguan Refreshing Red Ginseng slice are carefully selected from the main roots of ginseng that have grown for five years in Changbai Mountain.
In terms of formula research, Zhenguan Moisturizing Red Ginseng Slices are selected from the classic Guipi Decoction in Jisheng Formula. Through the improvement and innovation of modern technology, combined with the traditional Chinese medicine theory of "sovereign, minister, assistant, and guide", Zhenguan selects a scientific formula composed of 10 natural herbal ingredients, with the special addition of dried tangerine peel and licorice raw materials, integrating nourishment and regulation, providing a better nourishing experience.
Meanwhile, to solve the problem that traditional red ginseng is prone to causing excessive internal heat, during the production process of Zhenguan products, a utility model patent (a drying equipment for ginseng slices ZL 2023 2 2068472.8) is used to process the ginseng raw materials, and the herbal processing efficiency enhancement process and the steam cooking and drying technology are adopted to process the formulated red ginseng slices.
Added Value:
Ready-to-eat after opening the bag. First hold in the mouth and then chew. Different from the single and tasteless consumption experience of traditional dried ginseng, Refreshing Red Ginseng slice innovatively add dried tangerine peel. Ready to eat immediately, while experiencing the rich aroma of ginseng upon entry, also experience the sweet taste brought by the moistening dried tangerine peel; after the ginseng slices become soft and glutinous in the mouth, chew the red ginseng slices to fully absorb the efficacy of the ginseng slices.
Product Images
Please briefly describe how your product communicates with consumers
In a high-pressure and busy life, convenient nourishing products have become a necessary demand for contemporary consumers. Ginseng, a precious medicinal material known as the "King of Herbs", is widely known for its qi-boosting and nourishing effects. However, for a long time, dried ginseng products have limited daily consumption due to inconvenient eating, single taste, and the problem of being prone to causing excessive internal heat.
Based on this, Zhenguan pioneered ready-to-eat formulated red ginseng slices. In 2024, we launched a new herbal formula - Zhenguan Refreshing Red Ginseng slice. We specially added herbal dried tangerine peel and recommend the consumption method of first holding in the mouth and then chewing. It not only retains the natural flavor of ginseng but also greatly improves the convenience and interestingness of eating. Consumers can efficiently absorb the nourishing essence of red ginseng while enjoying the warm and sweet taste.
The product adopts an independent small-bag packaging design. Whether for daily conditioning, staying up late for overtime work, or having a dry and hoarse throat, have one slice at any time, first hold in the mouth and then chew, and feel the new nourishing and ginseng-supplementing experience brought by the Moisturizing Dried Tangerine Peel Red Ginseng Slices.
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
Exquisite mothers, white-collar workers and senior middle-class individuals aged 25 to 50 who have the need to tonify qi and blood
Weight/Volume per Pack
11g
Price per Item
119元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The whole country
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 礼品展会等多渠道
Market Performance
Since the launch of Zhenguan Red Ginseng Slices, more than 250,000 slices have been sold in less than a year.