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Product concept, highlights and added value
Product Concept:
Chinese formulated red ginseng, for quick refreshing and long-term nourishment
Product Highlights:
In terms of raw material selection, Awakening Red Ginseng Slice are carefully selected from the main roots of ginseng that have grown for five years in Changbai Mountain, Jilin Province.
In terms of formula research, Awakening Red Ginseng Slice are selected from the classic Guipi Decoction in Jisheng Formula of the Song Dynasty. Through the improvement and innovation of modern technology, combined with the traditional Chinese medicine theory of "sovereign, minister, assistant, and guide", a scientific formula composed of 9 natural herbal ingredients is selected.
Meanwhile, to solve the problem that traditional red ginseng is prone to causing excessive internal heat, during the production process of Zhenguan products, a utility model patent (a drying equipment for ginseng slices ZL 2023 2 2068472.8) is used to process the ginseng raw materials, and the herbal processing efficiency enhancement process and the steam cooking and drying technology are adopted to process the formulated red ginseng slices.
Added Value:
Ready-to-eat after opening the bag. First hold in the mouth and then chew. Different from the single and tasteless consumption experience of traditional dried ginseng, Awakening Red Ginseng Slice ingeniously incorporate the herbal ingredient mint. Ready to eat immediately, the refreshing mint brings an instant awakening upon entry. After the ginseng slices become soft and glutinous in the mouth, chew the red ginseng slices to continuously feel the nourishing energy they bring.
Product Images
Please briefly describe how your product communicates with consumers
To meet the daily nourishing needs of consumers, Zhenguan pioneered the product form of ready-to-eat formulated red ginseng slices (Awakening Red Ginseng Slice). We recommend a novel consumption method of first holding in the mouth and then chewing, bringing consumers the refreshing effect and consumption experience on the physical level. The product adopts an independent small-bag packaging design. Whether you are tired at work, dozing off in a meeting, or feeling sleepy while driving, have one slice at any time. Open the bag and eat immediately to instantly enjoy a new taste and the new consumption experience of efficient ginseng supplementation.
Since its launch, Awakening Red Ginseng Slice have continuously gained recognition from users and channels. Large-scale product promotion has been carried out on online channels such as Tmall and Xiaohongshu. Through contextualized promotion methods, the product concept of formulated red ginseng for quick refreshing and long-term nourishment is conveyed to consumers, addressing consumers' concerns about getting too much internal heat when consuming ginseng.
At the same time, we also actively cooperate with major influencers to carry out live-streaming sales activities and have entered more than 40 Ole' stores nationwide as well as multiple offline gift and other channels to continuously penetrate more daily consumption scenarios and provide consumers with more convenient and diverse purchase methods!
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
Elite professionals and senior middle-class individuals aged 25 to 50 who have the need for refreshing.
Weight/Volume per Pack
11g
Price per Item
119元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The whole country
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 礼品展会等多渠道
Market Performance
The first round of Zhenguan Awakening Red Ginseng Slice was launched, and the user satisfaction rate reached 91%. Moreover, since the launch of Zhenguan Red Ginseng Slices, more than 250,000 slices have been sold in less than a year.