Company Website
http://www.sanpangdan.com/
Company Introduction
三胖蛋创始于2010年，创始团队拥有超过20年的农业从业经验，从内蒙古优质原产地出发，自建种植基地，基于葵花子、南瓜籽及旗下多元化系列产品，打造高端农业“上游种业端-中游加工生产端-品牌终端”的全产业链模式。三胖蛋致力于推动乡村振兴和产业革新，紧抓种植优势，拓展全球优质土地，培养专业科研人员进行全球化试验示范田的打造，深挖种业安全护城河，持续打造中国特色高品质产品矩阵。
San Fat Egg was founded in 2010, and the founding team has over 20 years of agricultural experience. Starting from the high-quality origin of Inner Mongolia, they have built their own planting base and created a high-end agricultural "upstream seed industry end midstream processing and production end brand terminal" full industry chain model based on sunflower seeds, pumpkin seeds and their diversified series of products. Sanfangdan is committed to promoting rural revitalization and industrial innovation, seizing planting advantages, expanding global high-quality land, cultivating professional researchers to create global experimental demonstration fields, digging deep into the safety moat of the seed industry, and continuously creating a matrix of high-quality products with Chinese characteristics.
Product concept, highlights and added value
Product concept
Putting "benevolence" as the foundation, product is king: San Pang Egg always puts product quality first, practices the quality benchmark of "selecting two out of ten catties of melon seeds", strictly controls every process, attaches importance to the quality of every melon seed, and strives to provide consumers with healthy and safe leisure food
Continuous Innovation: Leveraging scientific research advantages and collaborating with universities and other institutions, we continuously introduce high-precision and cutting-edge talents, comprehensively layout from the germplasm front-end to the market terminal, continuously invest in research and development, innovate production processes and technologies, such as the original "inserting and drying" harvesting method, "DCW" frying process, etc., providing strong support for product quality and brand development
Product Highlights
High quality raw materials: Originating from the self built planting base in Bayannur, Inner Mongolia, where the sunshine hours are long and the temperature difference between day and night is large, it is recognized as the golden belt of agricultural and livestock products, providing unique natural conditions for the growth of melon seeds. The produced melon seeds have plump particles, thin skin and large kernels, and a sweet taste
Exquisite craftsmanship: With 219 layers of control, the unique "DCW" frying process can customize the frying plan according to the characteristics of different batches of melon seeds, making the melon seeds stir fried just right, with a crispy and delicious taste, while retaining the fresh taste and nutritional components of the melon seeds
added value
Brand Value: For 11 consecutive years, it has been a leading brand in the high-end melon seed industry, consistently ranking at the top of sales lists on various platforms. With high brand awareness and good reputation, the brand recognition of "high-end melon seeds=three fat eggs" has deeply penetrated people's hearts. Its classic red can products have accumulated sales of over 100 million cans, with a product praise rate of over 99%. The repurchase rate and recommendation rate have created an industry model, providing consumers with quality assurance and consumer confidence.
Product Images
Please briefly describe how your product communicates with consumers
Product Quality and Consumer Communication
Strict selection and breeding: Three Fat Egg has established its own sunflower research and development base and planting base in Bayannur City, Inner Mongolia. Every seed is carefully selected from the source, and the "sh363" variety it produces becomes the designated raw material for high-end product lines, ensuring the high quality of melon seed raw materials
Brand promotion and consumer communication
Advertising and marketing: Promote through various channels such as television advertisements and elevator intelligent screen advertisements. By logging into the elevator intelligent screen of New Tide Media, it captures the user's mind with high-frequency exposure, strongly promotes e-commerce and offline sales, and allows consumers to frequently access brand information in their daily lives, enhancing their brand impression
Online e-commerce platforms: Settled in JD, Tmall, Tiktok, Suning and other e-commerce platforms to achieve accurate distribution of "goods and people", facilitate consumers to purchase products, and also collect feedback and evaluation from consumers in a timely manner to further optimize products and services
Customer service and consumer communication
Pre sales consultation: Provide online customer service on official websites, e-commerce platforms, and other channels to promptly answer consumers' questions about products, such as product features, flavors, packaging, shelf life, etc., to help consumers better understand the product and make purchasing decisions.
After sales service: Establish a comprehensive after-sales service system, promptly handle consumer complaints and suggestions, such as providing return and exchange services for product quality issues, so that consumers can feel the brand's attention and importance, and improve consumer satisfaction and loyalty.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
追求高品质零食的消费者、中高端消费群体、休闲娱乐场景下的消费者、对品牌有认同感的消费者。 Consumers who pursue high-quality snacks, mid to high end consumer groups, consumers in leisure and entertainment scenes, and consumers who have a sense of brand identity.
Weight/Volume per Pack
218g
Price per Item
33.9元/罐
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
三胖蛋产品已覆盖全国31个省，目前有 7 个 5000 万级的核心市场，分别是：北京、上海、广州、深圳、内蒙古、杭州和陕西。这些地区不仅是我们的主要销售阵地，也代表着三胖蛋品牌在全国范围内的影响力。 除了核心市场，我们还在全国布局了 19 个过千万级的销售市场，覆盖了从东南到西北的多个省份。 Three Fat Egg products have covered 31 provinces across the country and currently have 7 core markets worth 50 million RMB, including Beijing, Shanghai, Guangzhou, Shenzhen, Inner Mongolia, Hangzhou, and Shaanxi. These regions are not only our main sales bases, but also represent the influence of the Three Fat Egg brand nationwide. In addition to our core market, we have also established 19 sales markets worth over ten million yuan nationwide, covering multiple provinces from southeast to northwest.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 中国石油、中国石化、海底捞、西贝莜面村、海底捞等定制产品客户。
Market Performance
Product Quality and Consumer Communication
Strict selection and breeding: Three Fat Egg has established its own sunflower research and development base and planting base in Bayannur City, Inner Mongolia. Every seed is carefully selected from the source, and the "sh363" variety it produces becomes the designated raw material for high-end product lines, ensuring the high quality of melon seed raw materials
Brand promotion and consumer communication
Advertising and marketing: Promote through various channels such as television advertisements and elevator intelligent screen advertisements. By logging into the elevator intelligent screen of New Tide Media, it captures the user's mind with high-frequency exposure, strongly promotes e-commerce and offline sales, and allows consumers to frequently access brand information in their daily lives, enhancing their brand impression
Online e-commerce platforms: Settled in JD, Tmall, Tiktok, Suning and other e-commerce platforms to achieve accurate distribution of "goods and people", facilitate consumers to purchase products, and also collect feedback and evaluation from consumers in a timely manner to further optimize products and services
Customer service and consumer communication
Pre sales consultation: Provide online customer service on official websites, e-commerce platforms, and other channels to promptly answer consumers' questions about products, such as product features, flavors, packaging, shelf life, etc., to help consumers better understand the product and make purchasing decisions.
After sales service: Establish a comprehensive after-sales service system, promptly handle consumer complaints and suggestions, such as providing return and exchange services for product quality issues, so that consumers can feel the brand's attention and importance, and improve consumer satisfaction and loyalty.