Company Website

http://www.meidenggao.cn/

Product concept, highlights and added value

Product Feature Description:
1. Adhere to using milk sources from globally recognized prime dairy regions as the main raw material:
4.5 times concentrated raw milk from Inner Mongolia pastures ≥ 26% (concentrating 4.5 cups of raw milk into 1 cup of concentrated milk), cream from Inner Mongolia highland pastures ≥ 25%, with a protein content of 4.2g/100g.
2. Adhere to the research and development concept of a simple and lightweight formula:
100% pure cocoa butter, combined with raw milk, cream, egg yolk powder, white sugar, and other raw materials, achieving genuine milk, genuine chocolate, genuine sugar, and genuine milk fat.
3. Adhere to the health concept represented by zero trans fatty acids:
Zero trans fatty acids, zero artificially synthesized pigments, zero artificially synthesized sweeteners, zero cocoa butter substitutes, zero artificial butter, zero essence, and zero hydrogenated vegetable oil, dedicated to manufacturing high-quality ice cream with zero additives.

Product Images

Please briefly describe how your product communicates with consumers

Product Development Background:
The "China Ice Cream/Sorbet Industry Trend Report" indicates that the summer season (June to August) is the peak sales period for ice cream. Moreover, 17% of consumers purchase ice cream products in winter, and 39% of consumers buy ice cream throughout the year.
As consumers' demand for a quality life keeps escalating, their pursuit of cost performance has transformed into a focus on "quality-price ratio". Additionally, data reveals that 87% of consumers select products by reading the ingredient list. The demand for products that are "healthy" and have a "clean" ingredient list has emerged.
Product Feature Description:
1. Adhere to using milk sources from globally recognized prime dairy regions as the main raw material:
4.5 times concentrated raw milk from Inner Mongolia pastures ≥ 26% (concentrating 4.5 cups of raw milk into 1 cup of concentrated milk), cream from Inner Mongolia highland pastures ≥ 25%, with a protein content of 4.2g/100g.
2. Adhere to the research and development concept of a simple and lightweight formula:
100% pure cocoa butter, combined with raw milk, cream, egg yolk powder, white sugar, and other raw materials, achieving genuine milk, genuine chocolate, genuine sugar, and genuine milk fat.
3. Adhere to the health concept represented by zero trans fatty acids:
Zero trans fatty acids, zero artificially synthesized pigments, zero artificially synthesized sweeteners, zero cocoa butter substitutes, zero artificial butter, zero essence, and zero hydrogenated vegetable oil, dedicated to manufacturing high-quality ice cream with zero additives.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

Target audience: white-collar workers aged 23-38, predominantly female, who place utmost importance on product quality, prioritize it above all else, have stringent requirements for ingredients, and demand high health attributes from the products.

Weight/Volume per Pack

72g

Price per Item

8元/支

Storage requirements

冷冻（-18℃）

Marketing Area

Chinese

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS