Company Website

https://www.cjchina.net/index.html

Product concept, highlights and added value

About product concept, the Tuscany-style Fresh Pasta draws inspiration from the handmade cut pasta of the Tuscany region in Italy. It is a wide, flat-shaped pasta known as Pappardelle, typically made from eggs and flour. When paired with rich and flavorful sauces, it offers more chewiness and better sauce absorption. This type of pasta is one of the most commonly prepared at home by Italians and is also found on the menus of many Italian restaurants.
About craftsmanship, Lecook has innovatively developed a Fresh Pasta with a moisture content of over 20%. This not only ensures a soft texture but also retains the fresh pasta's mouthfeel. The pasta can be cooked in just about 4 minutes and can be stored at room temperature, freeing up freezer space.
Regarding ingredient pairing and selection, Lecook has carefully formulated a pumpkin cream chicken sauce with a pumpkin puree content of ≥31%, combined with imported Mascarpone cheese and rich cream. This creates a sweet and smooth texture. The product also features tender chicken thigh meat, along with green peas, carrots, and corn kernels, providing a rich nutritional profile.
Additionally, the product includes individually packaged chopped parsley ,chopped black pepper, and cheese powder. These add a touch of aroma and enhance the overall flavor, while also bringing a sense of sophistication and ritual to the dining experience.

Product Images

Please briefly describe how your product communicates with consumers

In 2023, Bibigo's sub-brand Lecook, addressing the common consumer pain points of dry pasta on the market at that time, such as "long cooking time, difficulty in cooking through, and easy breakage after boiling," introduced the concept of "Fresh Pasta." Drawing inspiration from traditional Italian handmade cut pasta, Lecook was committed to recreating the authentic "fresh" flavor of pasta. The brand innovatively developed "semi-dry pasta" with a moisture content of over 20%, which not only retained the texture of fresh pasta but also improved storability.
The Fresh Pasta requires only 4 minutes of boiling and 30 seconds of stir-frying, offering a simple and convenient cooking experience that brings consumers the joy of preparing a sophisticated meal. This made Lecook Fresh Pasta an ideal choice for those seeking happiness and delicious food in their busy lives.
In 2024, Lecook aimed to provide consumers with an even more authentic Italian pasta experience and launched the Tuscany-style Fresh Pasta series. Compared to regular thin pasta, this new series is wider, chewier, and better at holding sauce, maximizing the harmony of flavors when paired with rich pasta sauces and offering a more satisfying eating experience.
Upon its launch, Lecook partnered with Costco for a roadshow across all its stores in Mainland China. The Tuscany-style Fresh Pasta garnered significant consumer interest and positive reviews for its innovative concept and unique taste.

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Consumers with a certain level of consumption and a pursuit of quality. For example, refined mothers who value the sense of experience and ceremony, new-generation white-collar workers, senior middle-class people, etc. Also, lovers of pasta and Western cuisine, etc.

Weight/Volume per Pack

1.088kg/盒（4份装）

Price per Item

69.9/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

其他销售渠道 开市客