Company Website

https://www.maigucun.cn/index.html

Company Introduction

MAIGUCUN natural health food brand, incubated in the Black Unique, MAIGUCUN is committed to exploring the global superfood nutrition, adhere to the superfood as the core raw materials, over the years, deep plowing the supply chain of raw materials, explore the natural ingredients around the world, is committed to bringing consumers green, healthy and natural good food, help people glow healthy and good state.

Product concept, highlights and added value

①Raw material innovation: Fresh rock tea from Wuyi Mountain, the golden tea source belt at 27 degrees north latitude, is strictly selected. Thanks to the local Danxia landform, the soil is rich in minerals, and the intangible cultural heritage skills of making tea, the tea has a unique aroma and color, which provides an excellent flavor base for Kampo Tea Liquid.
② Taste innovation: Innovative use of apple juice instead of sugar for fermentation, resulting in a more natural taste and a more balanced sweet and sour sensation. Meanwhile, in order to satisfy the diversified tastes of consumers, two special flavors, Ginger Cinnamon and Snow Pear Jasmine, were introduced. Ginger and cinnamon flavor is rich and full of aroma, while pear jasmine flavor is sweet and light.
③ Technological Innovation: The 120-hour slow fermentation process, developed independently, significantly improves the generation of high-quality flavor substances during the fermentation process and better controls the active nutrients. The fermented tea is rich in tea polyphenols, postbiotics and other beneficial elements.
④Marketing innovation:
Online, with the help of popular platforms such as TikTok and Xiaohongshu, the form of short-video grass planting with live streaming with goods is used to carefully build a “grass planting - grass cultivation - grass cutting” closed-loop full-chain marketing ecology. It precisely targets celebrity celebrity bloggers who are concerned about health and quality of life, focuses on target groups such as office workers, low-calorie fitness enthusiasts, and dietary health seekers, and combines multiple life scenarios to directly hit the pain points of segmented needs. And with the East Buy, China Food Watch, CNRmall and other head of professional organizations in-depth hand in hand, adhere to the quality standards of the champion, so that the quality and health of the brand genes deeply rooted.
Offline, MAIGUCUN is fully expanding its physical sales network, so that the health, nutrition and flavor of MAIGUCUN products are closer to consumers，and have been stationed in Lawson, Youjia and other convenience stores. The stores cover South China, East China and Central China. MAIGUCUN chooses shopping channels that are close to local consumers so that consumers can have a more convenient shopping experience.

Product Images

Please briefly describe how your product communicates with consumers

In the whole process of product creation, the team of MAGUCUN fits consumers' needs and personalized attitudes in depth. In terms of R&D and design, targeting consumers aged 18-35, such as white-collar women in first- and second-tier cities, who are concerned about healthy diet and the pursuit of quality, MAGUCCUN selects fresh rock tea from Wuyi Mountain, a prime tea source zone at latitude 27 degrees north, and independently researches and develops an innovative 120h slow fermentation process, using apple juice instead of sugar for fermentation, and at the same time, innovates the taste and launches a multi-flavored Kombucha to satisfy the demand for healthy and delicious flavors as well as diversified tastes. In terms of packaging design, the company adheres to a natural and simple style, highlighting the health and purity of the product, and using simple and fresh elements to convey the product's characteristics and attract the attention of target consumers. In terms of marketing activities, the online omni-channel layout of TikTok, Xiaohongshu and other platforms, short videos and live broadcasting to build an innovative closed-loop marketing system, accurately join hands with celebrity celebrities and professional organizations to customize the content for the pain points of different groups to strengthen the brand's imprint; offline, the company is actively expanding the convenience store channels, stationed in Lawson, Youjia and other stores, so as to make the product within easy reach, and to give consumers a convenient shopping experience. With keen market insights and resource integration capabilities, the MAIGUCUN team has created highly competitive health food products by closely focusing on consumers in all aspects from R&D to marketing.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

The target users are 18-35 years old, focusing on healthy eating, pursuing both function and taste and quality of life, mainly white-collar women in first and second-tier cities.

Weight/Volume per Pack

200g(20g×10）

Price per Item

69.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS