Company Website
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Company Introduction
Hopewater is an eastern herbal juice beverage brand, meaning "to give good hope".
Draw innovative inspiration from nature and explore the power of beauty from plants.
Product concept, highlights and added value
Origin of raw materials：
Coix seed water carefully selects mountain coix seed and continuously stir-fries until it gives off a grain fragrance.（ ≥5000mg of coix seed each bottle）
Plant combination：
Hairy fig root（ ≥750mg of hairy fig root each bottle）
Clean ingredient list：
0 sugar, 0 pigment, 0 essence, 0 preservative, 0 sweetener
Craft：
Step1-baking: unlock the fragrance
Step2-pulverizing：stimulate nutrients
Step3-boiling：boil out the flavor
Taste：
Natural sweetness with "coconut fragrance"
Scene：
Slow exercise, hiking, yoga, meditation, ba duan jin, office distraction
Hopewater focuses on innovation and research and development. As the first product in the Zhaogu series, coix seed water helps people take care of their daily lives with the help of plants.
Product Images
Please briefly describe how your product communicates with consumers
When people encounter problems, they always want to solve them quickly, but the answer given by eastern wisdom is "try not to let problems arise".
In the fast-paced life, Hopewater hopes to help consumers take care of their daily lives by simply drinking water.
Coix seed water selects authentic mountain coix seed and blends it with Chinese guangdong ginseng "hairy fig root", which has natural sweetness with "coconut fragrance".
Hopewater insists on craftsmanship and only uses high-quality raw materials. The product does not add any sugar substitutes, with 0 sugar, 0 fat, and 0 energy, making health as easy as drinking water.
In addition, the simple and advanced packaging highlights the "healthy and pure" product features, with a strong sense of fashion, which is more popular among young consumers.
Product Images
Ingredients List Photograph
Launch Date
2024-3
Target Consumer
Young people aged 24-35 who are in the golden period of life and career development. (The ratio of males to females is similar, with slightly more females.)
Weight/Volume per Pack
500ml
Price per Item
5元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China and overseas
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 自动贩卖机、企业团购、医院、SPA馆等特殊渠道(vending machines, corporate group purchases, hospitals, spas and other special channels)
Market Performance
Coix seed water combined with two other flavors: longan water and dried tangerine peel water, has only been on the market for six months, with sales exceeding 100 million yuan.
The products have accumulated over 200 high-quality systems and over 100000 stores, such as Freshippo, Meituan, Lawson, FamilyMart, 7-eleven, Yonghui superstores and so on. Leading category in online e-commerce repurchase rate and positive review rate.