Company Website
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Company Introduction
Lemon Republic is the leading brand focusing on fresh, healthy, and low - calorie lemon drinks.
Guided by the mission "Lemons Awakening the New Generation", Lemon Republic delves into "lemon characteristics" and explores global lemon - growing areas. Using aroma - backfilling technology, it blends various lemon varieties to recreate the aroma and juiciness of freshly squeezed lemons, captivating the young generation with its delicious sour taste.
Lemon Republic's product line consists of five main series: normal - and low - temperature lemon juice, lemon tea, lemon sparkling fruit juice, cold - pressed lemon liquid, and 100% fruit juice. Driven by innovation, it has won many product awards and currently secured Series C financing.
Product concept, highlights and added value
What is "Cloudy"?
The concept of the "Cloudy" series was proposed internally as one of the selling points for the lemon series back in 2021. Currently, the freshly squeezed lemon juice volume of Lemon Republic ranks first among bottled beverage companies nationwide. The annual purchase volume of fresh lemon fruits reaches 2,000 tons, and its own exclusive lemon - squeezing standard has been established.
"Cloudy" represents a texture: Unlike lemon - flavored beverages dominated solely by flavorings, the Cloudy Lemon Sparkling Fruit Juice Beverage uses real NFC pure lemon juice. During the squeezing process, the pulp fibers are retained, and the contents in the entire bottle have a hazy texture, as if clouds and mist have been bottled. Meanwhile, one bottle contains the VC content equivalent to that of 30 lemons, which can meet the daily VC needs of a family of five.
"Cloudy" also represents a taste: Taking a sip, you'll be wrapped in dense bubbles, just like being surrounded by clouds and mist, bringing a refreshing and comfortable feeling. Different from the pungent and even throat - irritating bubbles in traditional carbonated beverages, we adopt dense micro - bubbles, adding a bit of flavor interest while retaining the original taste of the fruit juice. When gulping it down, the 1.25 - liter bottle contains less calories than 1.5 avocados, which is far lower than that of regular sugary carbonated beverages.
Product Images
Please briefly describe how your product communicates with consumers
According to Nielsen IQ data, in 2023, the sales shares of various beverage categories such as ready - to - drink tea, functional beverages, and fruit juices witnessed significant growth. Nevertheless, the sales share of carbonated beverages dropped by 7%. Consumers' demands for the health and functionality of beverages have become increasingly distinct and are burgeoning rapidly. Since the post - pandemic era, traditional carbonated beverages have been increasingly regarded by the public as a health - endangering scourge, besieged by ready - to - drink tea, sugar - free sparkling water, and health - promoting functional beverages.
Simultaneously, in the post - pandemic era, people have exerted different levels of control and put forward diverse requirements regarding their health, financial situations, and experiences. The emerging trend is a downward shift in consumption and an upward trajectory in experience.
Nowadays, considering marketing exposure, there are "novelty - chasing beverages", and "demand - oriented beverages" that compromise extreme formulas to meet health - related functions. Excluding Coke and Sprite, it seems that there hasn't been a beverage that simply brings pure pleasure from a great taste for quite a while.
Since its inception, Lemon Republic has held the belief that deliciousness and self - enjoyment are the fundamental attributes of beverages. Only on the premise of ensuring "deliciousness" does it proceed to pursue health, functionality, and the satisfaction of user needs. Thus, after three years of accumulation, the Cloudy Lemon Sparkling Fruit Juice, a beverage with [Absolute Taste, Relative Health], came into being:
One bottle is 1.25 liters. It only costs 2 to 3 yuan more, but it has healthier ingredients compared to regular soft drinks. It also has a more stylish visual appeal and a richer taste.
Unlike lemon - flavored beverages predominantly composed of artificial flavors, it incorporates real NFC lemon juice and preserves the pulp fibers, resulting in a cloudy fruit juice consistency. With each sip, you'll be enveloped by a mass of fine bubbles. This not only maintains the original flavor of the fruit juice but also adds an element of taste intrigue. In terms of health benefits, one bottle can meet the daily vitamin C requirements of a family of five while containing only the calories equivalent to 1.5 avocados.
Product Images
Ingredients List Photograph
Launch Date
2024-7
Target Consumer
People who like and carbonated drinks and gradually feel that health is important
Weight/Volume per Pack
1.25L/瓶
Price per Item
9.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
In March this year, the Cloudy Lemon Sparkling Fruit Juice made its grand entrance into 400 Hema stores. Initially, it served as a product supplied within our company's ODM business. Over the span of more than half a year, it achieved remarkable sales performance: hitting 15 million yuan in sales volume and selling a staggering 2.5 million bottles. The repurchase index soared to 99%, and it has consistently ranked at the top of Hema's best - selling list and repurchase list for fruit juice sodas.
Come July of the same year, our company officially rolled out its proprietary Cloudy Lemon Sparkling Fruit Juice beverage. In merely four months after its launch, even with a limited presence on only a handful of high - end hypermarkets and O2O platforms, it managed to rack up sales of 2 million yuan and sell 350,000 bottles.