Company Website

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Company Introduction

Lemon Republic is the leading brand focusing on fresh, healthy, and low - calorie lemon drinks.
Guided by the mission "Lemons Awakening the New Generation", Lemon Republic delves into "lemon characteristics" and explores global lemon - growing areas. Using aroma - backfilling technology, it blends various lemon varieties to recreate the aroma and juiciness of freshly squeezed lemons, captivating the young generation with its delicious sour taste.
Lemon Republic's product line consists of five main series: normal - and low - temperature lemon juice, lemon tea, lemon sparkling fruit juice, cold - pressed lemon liquid, and 100% fruit juice. Driven by innovation, it has won many product awards and currently secured Series C financing.

Product concept, highlights and added value

This product contains no added water, with an NFC (Not From Concentrate) fruit and vegetable juice content of ≥ 54%.
Each serving is composed of 35% NFC pure ginger juice, 18% NFC pure lemon juice, locust honey, and turmeric. There are only these 4 ingredients, without any additional additives.
It offers a sour - spicy taste and a warming sensation. Ginger is excellent at dispelling cold, complemented by the sourness of lemon. One sip gives you a tangy and spicy kick, and after finishing one serving, you'll feel warm immediately.
Simple in ingredients, but remarkable in effects! It contains turmeric, a superfood rich in curcumin, and ginger, which contains gingerol. With the combined power of these two "gingers", it provides a full - fledged antioxidant and anti - inflammatory effect.
You can drink it directly to warm up quickly, or add hot water in different proportions to make a customized drink. In just 3 seconds, you can get a warm ginger - lemon beverage.

Product Images

Please briefly describe how your product communicates with consumers

In recent years, the "White People's Traditional Chinese Medicine" Wellness shot, which has emerged on social recommendation platforms such as Xiaohongshu, is usually a supplement aimed to improve physical fitness. It comes in a small bottle of just over 30 milliliters, with concentrated fruit juice as the base and herbal ingredients added, such as ginger juice, turmeric. Among these options, the ginger lemon shot is one of the most popular flavors. Its usage scenarios mainly include waking up in the morning and preventing colds in cold weather. Due to its concentrated and intense flavor experience and nutritional value, it is deeply loved and recommended by fitness enthusiasts and Instagram influencers. Related topics on Xiaohongshu have been maintaining high popularity. Many people obtain it through purchasing from overseas agents or DIY production. There are also a small number of domestic brands that have launched small - bottle shot drinks, but the unit price is relatively high, at least a dozen yuan per bottle.
Chinese people have a natural sense of ginger's health - preserving properties, and the concept of brown sugar ginger tea is deeply ingrained, especially among the female consumer group. As the pioneer of cold - pressed lemon liquid, we began to consider how to condense this small - bottle drink into a bag of lemon liquid and how to present its flavor. First of all, it must have the warmth and spiciness of ginger. In most concentrated ginger beverages, the highest proportion of ginger ingredients is only a little over ten percent, with only a slight ginger flavor, and they tend to avoid the spicy taste. We chose 35% NFC pure ginger juice. Once you drink it, you can immediately feel a warm sensation that spreads from the mouth to the stomach, which is basically the same as the experience of shot - form products. Users can also choose to add different proportions of hot water for mixed drinks, which is suitable for diverse drinking needs.
The word "Warmth" is prominently displayed on the front of the packaging, directly indicating the product's usage scenarios: suitable for any moment when you need to warm up! This achieves simple and direct communication with consumers.

Product Images

Ingredients List Photograph

Launch Date

2025-1

Target Consumer

This product is suitable mainly for women who tend to have cold hands and feet in autumn and winter and prefer hot drinks.

Weight/Volume per Pack

33g*7条

Price per Item

39.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce