Company Website
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Company Introduction
Shanghai Niceme Brand Management Co., Ltd. is mainly engaged in ice cream and frozen fruits, and is a brand that pursues playfulness, trend and creativity
Product concept, highlights and added value
The whole frozen mango is eaten with the core, the whole mango is jelly eaten with the core, the garden picks seven or eight ripe mangoes, and after the tree is selected, multiple rounds of selection are carried out, the extra-large fruit and the extra-small fruit are removed, the rotten fruit in transportation is removed, the fruit whose sweetness is not up to standard, the fruit that is not heavy enough is removed, and the fruit with poor quality is removed, in order to retain the original taste of the mango for 36 hours, the tree is peeled and frozen quickly; The ingredient list only has mangoes, 100% mangoes, 0 additions, the whole mango is jelly to eat, the mouth is really pulp, it is a small Taiwanese farmer in Guangxi, the core is thin and the meat is thick, and it is soft and glutinous and sweet to eat when frozen; The packaging is made of transparent material, so that consumers can "what you see is what you get", feel the product more intuitively, and you can see a whole mango through the packaging.
Product Images
Please briefly describe how your product communicates with consumers
For consumers, pay more attention to the product itself, and when they get a product, they will think about what the product in the package is, so we use transparent packaging, what you see is what you get, and understand the product more intuitively, and the information on the packaging is consistent with the product, and it is no longer "picture for reference only"; When the product was developed, there was no such thing on the market at that time, the fruit was frozen and added to the stick, which was more convenient to eat, and the mango did not need to be peeled by itself, and it could be taken out from the freezer to ease for 5-10 minutes to directly experience the cold sweet and sour mango, so that consumers could bring a more convenient and fast fruit experience, and quench their thirst in summer; In terms of marketing, we create topics such as "eating the whole mango jelly" and "what is the experience of eating mango jelly".
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
Young people, people who love mangoes
Weight/Volume per Pack
85g
Price per Item
7.8元/支
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
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