Company Website

http://www.chinafoodpack.com/138597-143808.html

Company Introduction

Jia Mei Packaging for short, with stock code 002969.SZ, is a platform enterprise serving beverage brands with the whole industrial chain. It is specialized in R&D, Designing, Manufacturing, and selling of all kinds of beverage packaging containers and providing whole services in beverage formula R&D, beverage filling productions, and beverage marketing. It owns 18 subordinate companies, and the group's business covers sectors such as iron plate printing, Three-Piece Can, Two-Piece Can, ABC（Aluminum Bottle Can）, TBC(Tinplate Bottle Can), SBC(Seaming Bottle Can),Aseptic Paper Pack, beverage filling OEM and so on.

Product concept, highlights and added value

Xiduoduo Grass Jelly and Glutinous Rice Balls Drink

The Xiduoduo Grass Jelly and Glutinous Rice Balls Drink cleverly combines the wonderful textures of grass jelly and glutinous rice balls.

Grass jelly is one of the key ingredients. It has a unique herbal fragrance, a smooth and QQ texture, and is rich in dietary fiber and other nutritional elements. It not only brings a refreshing taste experience but also has certain health benefits. The glutinous rice balls are soft and chewy, with a bouncy feeling in every bite, adding rich layers of texture to the drink.

This drink uses a sweet broth as the base, perfectly enveloping the grass jelly and glutinous rice balls within. When you take a sip, first the sweet broth spreads in your mouth, then you feel the smoothness and fragrance of the grass jelly, and finally the softness and chewiness of the glutinous rice balls are presented. Whether it's to quench your thirst on a hot summer day or to enjoy a delicious treat during daily leisure time, the Xiduoduo Grass Jelly and Glutinous Rice Balls Drink can bring a pleasant and satisfying experience.

Product Images

Please briefly describe how your product communicates with consumers

The following is the marketing plan for Xiduoduo Grass Jelly and Glutinous Rice Balls Drink:

Highlight the Unique Taste: Emphasize the distinctive taste that combines the smooth and chewy texture of grass jelly with the soft and bouncy texture of glutinous rice balls. Attract consumers to give it a try by presenting beautiful posters and enticing short videos.

Stress the Healthy Elements: Highlight that grass jelly is rich in dietary fiber and other nutrients, positioning the drink as a delicious and healthy choice to appeal to health-conscious people.

Adapt to Various Scenarios: Create diverse scenarios such as cooling off in summer, being a dessert after meals, and serving as a casual snack, making consumers feel that it is suitable for drinking anytime and anywhere.

Combine Online and Offline Marketing: Online, carry out interactive activities on social media, such as sharing the drinking experience to win prizes. Invite online influencers to recommend it. Offline, set up eye-catching displays in supermarkets, convenience stores, etc., and conduct tasting activities to enhance brand awareness and boost sales.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

Central China, Northeast China, North China, East China, South China

Weight/Volume per Pack

200克

Price per Item

3.3

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Central China, Northeast China, North China, East China, South China

Distribution Channels

小型商超和便利店 Supermarket & CVS