Company Website

http://www.garden.com.hk/

Company Introduction

In 1926, Garden was founded in Hong Kong. We have been following “May the Chinese Eat Better”, have always strived for excellence, and kept evolving with times by adapting new technologies and food concepts. This enables us to innovate our products, and achieve international standards in food technology, quality control, production capacity and market penetration.

We have also set up automated production plants in Hong Kong, Dongguan and Yangzhou. Garden is committed to providing reliable, delicious, high-quality bakery to both individuals and the hospitality industry every day. We have over 1,000 types of products including bread, cake, biscuit, confectionary and more.

We aim to “Bake Happiness into Your Life”, and endeavour to be the trusted life companion for generations to come.

Product concept, highlights and added value

This product is positioned as a healthy and tasty whole wheat bread.
This product aligns with the industry trend towards health enhancement. It contains 100% whole wheat flour, with no other flour ingredients used. The whole wheat flour is derived from grinding whole grains of wheat, preserving the original flavor and nutrition. Rich in dietary fiber, it aids in maintaining normal intestinal function. The clean formula ensures "0 sucrose, 0 cholesterol, 0 trans fatty acids, and 0 preservatives".
To elevate the taste and texture of the whole wheat bread, we carefully select ingredients and incorporate imported flaxseed and chia seeds. You can feel the soft bread and great texture with distinct granular sensations from the flaxseed and chia seeds, offering rich layers and a satisfying taste. Flaxseed and chia seeds are rich in Omega-3 and offer substantial nutritional value.
In terms of packaging design, considering the difficulty of storing the large package after opening，
we have thoughtfully designed 5 separate small bags, each containing 3 pieces, to facilitate storage and enhance user's consumption experience.

Product Images

Please briefly describe how your product communicates with consumers

As the public's focus on healthy eating intensifies, the availability of whole grain foods has increased significantly. While the market offers a variety of whole wheat breads, many still mainly consist of wheat flour. Seizing this opportunity, we introduce 100% whole wheat flour bread, using only whole wheat flour in the flour, enriched with flaxseed and chia seeds for a superior taste and texture. Recognizing consumers' preference for clean formula, this product is formulated without sucrose, without preservatives (sodium dehydroacetate, calcium propionate, potassium sorbate), ensuring freshness, deliciousness, and less burden with a 21-day shelf life.
In the packaging design, to enhance product recognition in stores, we've adopted the vibrant yellow color, emphasizing health benefits like "flaxseed + chia seed content ≥ 9%, 100% whole wheat flour, 0 sucrose," thus addressing consumer concerns directly.
Additionally, we leverage social media, partnering with KOL/KOC on platforms like Xiaohongshu, to generate numerous product reviews and reach a broader target audience.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

25-45 years old, with a certain demand for health and quality, working elites, fitness enthusiasts, and middle to high-end family groups

Weight/Volume per Pack

875g

Price per Item

23.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Sam's Club in China

Distribution Channels

其他销售渠道 会员店 membership shop