Company Website

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Company Introduction

Guangxi Chuangtai Food Technology Co., Ltd., a wholly-owned subsidiary of Guangxi Chuangjian Group, specializes in the import, research and development, processing, and sales of coffee raw materials. The company has passed ISO9001 certification and has been repeatedly honored as a "contract-abiding and creditworthy enterprise." It was recognized as a high-tech enterprise in 2021, awarded the title of "Specialized, Refined, Unique, and Innovative Enterprise" in 2022, and designated as the Nanning City Enterprise Technology Center in 2023. Additionally, it has passed the Lean 6S management certification. Collaborating with Guangxi University and others, it promotes technological advancement and offers OEM/ODM services. It boasts a 600 square meter R&D center and a 1000 square meter GMP workshop.

Product concept, highlights and added value

Chinese Jasmine Thick Milk Coffee is an innovative beverage that blends tradition with modernity. It features carefully selected 100% Vietnamese Robusta coffee beans, which give the drink a rich and deep flavor. High-quality New Zealand whole milk powder, known for its superior milk source, strict production process, and nutritional value, adds a rich milk aroma and smooth texture. Hainan coconut milk contributes a strong coconut fragrance and smooth taste. Edible glucose is used instead of white sugar, providing a moderate sweetness that avoids being overly sweet. The Hengzhou jasmine is a distinctive feature, with its rich and lasting fragrance. This milk coffee skillfully combines the strong aroma of coffee, the richness of milk, the sweetness of coconut milk, and the floral scent of jasmine, eliminating common additives such as vegetable fat powder, artificial flavors, and creamer found in traditional instant coffee. It uses high-quality whole milk powder and natural ingredients to ensure purity and health.

In terms of packaging design, it incorporates elements of ancient Chinese begonia window patterns, with simple lines outlining an elegant and minimalist beauty. Su Shi's verse, "The gentle east wind stirs the lofty radiance, the fragrant mist hazes as the moon turns the corridor. I fear the flowers may fall asleep in the deep night, so I light a tall candle to illuminate the red makeup," endows the begonia pattern with profound cultural depth and romantic sentiment, carrying the emotions of literati. The imagery of "The begonia reflects on the window like a painted screen, the jasmine blooms with fragrance filling the courtyard. The window flowers are skillfully cut to add a beautiful scene, the flower shadows sway, and the dream is also fragrant," allows the jasmine to bloom and fall from outside the begonia window, filling the courtyard with fragrance, creating a peaceful, harmonious, and poetic atmosphere.

Carefully crafted over a year, Chinese Jasmine Thick Milk Coffee, from its intrinsic cultural concept to its external formula development and packaging design, is dedicated to creating a coffee that suits Chinese tastes, reflecting the pursuit of cultural integration, flavor exploration, healthy living, and high quality. It allows consumers to enjoy both the delicious taste and the perfect combination of traditional Chinese culture and modern fashion while savoring their coffee.

Product Images

Please briefly describe how your product communicates with consumers

With the spread of coffee culture, an increasing number of people have started to accept and love coffee, including students, young office workers, and the elderly. Instant coffee has attracted a large number of first-time consumers due to its convenience. At the same time, as Chinese people grow more confident in their culture, there is a growing preference for national trends and new Chinese styles. Many brands have integrated tea elements into coffee, launching innovative tea-coffee products. Under the diversification of lifestyles, the consumption scenarios for instant coffee continue to expand, and consumers have more demands in terms of health and taste.

To meet such consumer needs, Moshi's Chinese Thick Milk Coffee uses high-quality ingredients from around the world and advanced technology to perfectly combine Robusta coffee, Hainan coconut milk, Hengzhou jasmine, and New Zealand whole milk powder, offering a high-quality Chinese coffee that is both convenient and healthy, traditional and modern. In terms of portable design, each stick is 22 grams, individually packaged for easy carrying, suitable for work, travel, or outdoor activities. The packaging design incorporates elements of ancient Chinese begonia window patterns, showcasing Hengzhou jasmine through the classical Chinese garden technique of "borrowing scenery," perfectly blending Chinese flavors and culture, allowing every consumer to experience the taste of Chinese jasmine thick milk coffee and Chinese aesthetic culture. In terms of health and nutrition, the ingredient list contains only five components and two types of protein, achieving real coffee and real milk, a truly rich and fragrant latte (imported coffee + New Zealand milk + jasmine pollen), with both animal and plant proteins for balanced and easily absorbed nutrition (milk protein + coconut protein). It also features multiple zero additions: zero vegetable fat powder, zero creamer, zero trans fatty acids, zero flavoring, zero added white sugar. This ensures that every sip of coffee is a pure and healthy enjoyment. It is a Chinese coffee that is popular across all age groups, like milk tea, but healthier and less burdensome, allowing the elderly and children to enjoy the delicious gift of the fusion of Eastern and Western cultures with peace of mind.

Product Images

Ingredients List Photograph

Launch Date

2025-2

Target Consumer

The "Lifesaving" Bubble Tea Enthusiasts, Women with a Taste for Rich Flavors, Health-Conscious Individuals, The Light Diet Group Focused on Low-Carb Meal Replacement for Health, and Women Who Appreciate the Blend of Tradition and Modernity in National Trend Fashion.

Weight/Volume per Pack

22g*1条*12条/盒

Price per Item

47.90元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

无