Company Website
https://www.yanjinpuzi.com/
Company Introduction
YANJIN FOOD was established in 2005 and is a group corporation engaged in food research, development, production, and sales. The company adheres to the enterprise spirit of "craftsmanship inheritance, innovation leadership, and excellence achievement" and focuses on the food industry. It operates with integrity and continuously cultivates its business. It has reached the leading level in product research and development, production manufacturing, quality assurance, channel cultivation, and brand communication in the food industry, and is a well-known leading enterprise in the field of Chinese leisure food and agricultural product processing. On February 8, 2017, the company listed on the A-share small and medium-sized enterprises board of the Shenzhen Stock Exchange, and was praised by the media as "the first independent manufacturer of leisure snacks".
Product concept, highlights and added value
Zhen Ruan is an innovative series for HANDAD, which adds sugar for a healthier taste. We carefully select imported Bolivian red quinoa and wheat, and only take the toast core to remove the edges. The taste is soft, smooth, sweet, and layered.
Based on consumers' demand for healthy snacks - they are more looking forward to higher quality and more cost-effective quality to price ratio deliciousness. Starting from the trend of healthy consumption, HANDAD has collaborated with a professional R&D team of over 20 people, introduced top Japanese production lines in the industry, upgraded its toast products, removed dry and hard toast edges, and only selected the softest bread core to create a better, healthier, zero sugar, and low burden Zhen Ruan quinoa borderless toast series for young consumers.
At present, HANDAD Zhen Ruan's quinoa borderless toast series is deeply loved by young mothers and sports enthusiasts, becoming a high-quality and delicious choice for consumers' breakfast and afternoon tea. It has penetrated offline channels such as KA supermarket hypermarkets, snack systems, CVS, and connected online channels such as platform e-commerce and interest e-commerce.
As a subsidiary brand of YANJINFOOD, HANDAD takes "craftsmanship baking to convey the taste of happiness" as its mission, and creates more professional and delicious baked products with an international production base and intelligent production mode. Nowadays, HANDAD has 7 highest standard intelligent workshops, 16 intelligent production lines, and a production value of over 2 billion yuan. With a professional R&D team, he provides consumers with more delicious borderless toast and classic baking products, and has obtained more than 10 new patents.
Product Images
Please briefly describe how your product communicates with consumers
Based on consumers' demand for healthy snacks, they are looking forward to higher quality and more cost-effective quality than delicious. As the product is in the market development period, the communication with consumers is mainly based on the product strength and advantages of grass. Based on the current situation, Quinoa boundless toast series mainly communicates the following advantages:
1.healthy 0 addition: 0 added sucrose, 0 artificial color, 0 trans fatty acids
2. High quality raw materials: imported Bolivian red quinoa and imported wheat
3.Excellent taste: soft and dense, soft and sweet, more can eat a rich level
4.Process guarantee: Japanese baking master guidance, doctoral master and other experts, with a stronger level of innovation
Product Images
Ingredients List Photograph
Launch Date
2024-5
Target Consumer
Young consumers who love healthy, delicious, and affordable snacks are mostly families and women.
Weight/Volume per Pack
95g
Price per Item
23元/kg
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
Southern, Central, and Southwestern regions of China.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
无