Company Website
https://www.yanjinpuzi.com/
Company Introduction
YANJIN FOOD was established in 2005 and is a group corporation engaged in food research, development, production, and sales. The company adheres to the enterprise spirit of "craftsmanship inheritance, innovation leadership, and excellence achievement" and focuses on the food industry. It operates with integrity and continuously cultivates its business. It has reached the leading level in product research and development, production manufacturing, quality assurance, channel cultivation, and brand communication in the food industry, and is a well-known leading enterprise in the field of Chinese leisure food and agricultural product processing. On February 8, 2017, the company listed on the A-share small and medium-sized enterprises board of the Shenzhen Stock Exchange, and was praised by the media as "the first independent manufacturer of leisure snacks".
Product concept, highlights and added value
① Upgrade formula:
Integrate and optimize the formula, replace all cod meat and saltwater fish meat with Alaska cod meat, and consolidate the ingredients from 23 to 16;
② Xiaohuangren Innovation Collaboration
Combining the IP attributes of Xiaohuangren and the innovative development of banana cheese flavor with Xiaohuangren's "banana" label, it is not only a combination of IP image, but also a perfect combination of fundamental product innovation and IP cultural attributes, bringing consumers a better, more nutritious, and more interesting fried cod sausage;
③ Extra addition of brain gold - DHA algae oil;
④ Select imported milk sources from Australia, with a cheese sauce addition of ≥ 20%;
⑤ High quality raw materials: using authentic Alaska cod, known as the "deep sea brain gold," and AA grade cod paste, the raw materials are guaranteed;
⑥ Specialized formula: provides various nutrients such as calcium, DHA algae oil, etc;
⑦ Crafted with ingenuity: After 10 rigorous processes of production, with 69000 times of vacuum high-speed chopping and mixing, and multiple layers of quality control checks, the product ensures a smooth and elastic texture with delicate meat;
Product Images
Please briefly describe how your product communicates with consumers
As a healthy and casual snack, fried cod intestines are mainly targeted at parents and children aged 3 and above. Cod intestines are rich in nutrients such as protein and DHA, which have a positive effect on children's growth and development. For example, proteins are the basic substances that make up human cells and tissues; DHA is an essential nutrient for children's brain development and plays an important role in helping to build a more complete brain and nervous system. At the same time, children aged 3 to 6 should consume at least 300g of liquid milk or an equivalent amount of dairy products per day. Cheese is known as the "milk gold", and high-quality cheese added to cod intestines should be ≥ 20%. Deep sea cod and cheese gold nutritional combination can supplement the natural DHA of deep sea cod while consuming more calcium, helping children's healthy growth. This collaboration with Xiaohuangren has resulted in a comprehensive upgrade of the product, incorporating Xiaohuangren's IP attributes and innovatively developing a banana cheese flavor. At the same time, the ingredient list is more concise, and the 31 ° fresh fried cod sausage Xiaohuangren collaboration is better tasting, healthier, more nutritious, and more fun.
Product Images
Ingredients List Photograph
Launch Date
2025-2
Target Consumer
The target audience is mainly children aged 3 and above, who enjoy healthy snacks, cod nutrition, and banana flavor.
Weight/Volume per Pack
125g
Price per Item
12.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery