Company Website

中文：https://www.mengniu.com.cn 英文：https://www.mengniu.com.cn/en/index

Company Introduction

In 1999, Mengniu Dairy (referred to as Mengniu), among the top nine dairy producers in the world, was founded in Inner Mongolia Autonomous Region, headquartered in Hohhot. As a Hongkong-listed company (stock code 2319.HK), Mengniu is a constituent stock of Hang Seng Index, Hang Seng China Enterprises Index（HSCEI）and Hang Seng Corporate Sustainability Index (HSSUS). COFCO corporation is the major strategic shareholder of Mengniu.
Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu’s products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese.

Product concept, highlights and added value

Substitute tea is a type of tea substitute widely used in beverages and pharmaceuticals. This product uses the same ingredients as medicine and food, without adding sugar, pigment, essence, and pure natural sources. It is matched with Chinese classic recipes, combines health care with drinks, and has certain health care and conditioning effects, which conforms to consumers' pursuit of health. Health preservation is no longer just a focus for middle-aged and elderly people, and more and more Generation Z punk health enthusiasts are joining the army of health preservation. Substitute tea has emerged due to its convenient drinking, diverse taste, and ability to meet the personalized health needs of young people.
corn silk and mulberry leaf tea is made from non genetically modified corn, bitter buckwheat, brown rice, corn silk, mulberry leaves, and gardenia;
The raw materials are carefully selected from Eastern herbs and authentic ingredients, meeting the quality requirements of traditional Chinese medicine formulas. They have the functions of reducing swelling, diuresis, anti-inflammatory and antioxidant effects.

Product Images

Please briefly describe how your product communicates with consumers

For this Corn Silk and Mulberry Leaf Tea, we have carefully designed the product development and packaging based on consumers' health needs and individual attitudes. We understand that modern consumers, especially the Gen Z "punk health" crowd, pursue both health and personal expression. Therefore, we have selected natural ingredients that are also medicinal and edible, such as non-GMO corn, buckwheat rice, brown rice, corn silk, mulberry leaves, and gardenia, combined with classic Chinese herbal formulas, to create this herbal tea that not only has health benefits and regulatory effects but also offers diverse flavors. In terms of packaging design, we have integrated elements of Eastern herbal medicine with modern aesthetics, reflecting the product's traditional heritage while also catering to the fashionable tastes of young people. At the same time, we will engage in marketing activities, such as health lectures and personalized customization experiences, to communicate deeply with consumers, letting them know that this tea not only meets their health needs but also showcases their individual attitudes and lifestyles.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

Corn mulberry leaf tea incorporates brown rice, which is rich in dietary fiber, along with grain fiber from bitter buckwheat, to effectively promote intestinal peristalsis. It uses medicinal and edible ingredients such as gardenia, corn silk, and mulberry leaves, which have a certain effect on blood sugar control, reducing swelling, and promoting diuresis. This tea is suitable for various living scenarios and can meet the needs of people who are prone to feeling irritable due to staying up late and working overtime, those who lack exercise and experience weakness and shortness of breath, as well as those with irregular diet and dull skin;

Weight/Volume per Pack

玉米须桑叶茶30g（3克*10包）

Price per Item

玉米须桑叶茶9.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

National region

Distribution Channels

电商 E-commerce; 其他销售渠道 私域