Company Website

中文：https://www.mengniu.com.cn 英文：https://www.mengniu.com.cn/en/index

Company Introduction

In 1999, Mengniu Dairy (referred to as Mengniu), among the top nine dairy producers in the world, was founded in Inner Mongolia Autonomous Region, headquartered in Hohhot. As a Hongkong-listed company (stock code 2319.HK), Mengniu is a constituent stock of Hang Seng Index, Hang Seng China Enterprises Index（HSCEI）and Hang Seng Corporate Sustainability Index (HSSUS). COFCO corporation is the major strategic shareholder of Mengniu.
Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu’s products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese.

Product concept, highlights and added value

① New raw materials: popular plant raw materials, are selected for the characteristics analysis of raw materials, with the formulation design as the core and scientific materials as the basis, to avoid antagonism of raw materials and find the optimal collaborative ratio of raw materials.
② New transformation: The functional raw materials are transformed from the application field of traditional water-based and solid products to the application field of milk-based products, and the optimization of product taste and flavor stability is considered while ensuring the functional effect.
③ New process: In order to meet the characteristics of plant raw materials, the low-temperature ultra-fine wall breaking and crushing process is used to ensure that the particle size of raw materials is controlled within the range of 800um, and improve the solubility and stability in the milk system.
④ New packaging: MINI coffee cup packaging, breaking the traditional solid drink pack type, from the function of oxygen resistance, reduce moisture has improved, while meeting the psychological demands of consumers "appearance level consumption".
⑤ New model: "milk + business model", product sales focus on DTC model, based on user needs to create product force field, spread magnetic field, digital electric field "three strategies and play", customize the family affinity nutrition, explore and develop new functional milk, enrich the cognition of "functional milk new benchmark", digital linkage to create A new model of milk A+B customization

Product Images

Please briefly describe how your product communicates with consumers

For this daily green solid drink and pure milk binding sales product, we have carried out careful product development and packaging design from the consumer's health needs and personality attitude. We are well aware of modern consumers' pursuit of healthy and natural foods, so we choose barley seedling powder, fructooligosaccharigosaccharin, inulin, citrus fiber and other high-quality plant raw materials, and adopt low-temperature ultra-micro wall breaking and crushing process to ensure the delicacy of raw materials and maximum retention of nutrients, while improving the solubility and stability in milk, to meet consumers' needs for convenient and efficient nutritional supplements. In the packaging design, we use mini packaging, not only the function of oxygen resistance, reduce moisture, keep the product fresh, but also fit the modern consumer's pursuit of fashion, portable lifestyle. In addition, we will emphasize the natural health attributes and unique processes of the product through marketing activities, and communicate with consumers, so that every individual consumer who pursues a healthy life can feel the unique charm of this product, and enjoy a daily cup of green and pure taste buds.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

Daily green extract - for the need to regulate the stomach, bowel bowel, improve immunity, anti-allergy people

Weight/Volume per Pack

每日青翠：30g（3g*10袋）

Price per Item

每日青翠：39.9元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

National region

Distribution Channels

电商 E-commerce