Company Website

中文：https://www.mengniu.com.cn 英文：https://www.mengniu.com.cn/en/index

Company Introduction

In 1999, Mengniu Dairy (referred to as Mengniu), among the top nine dairy producers in the world, was founded in Inner Mongolia Autonomous Region, headquartered in Hohhot. As a Hongkong-listed company (stock code 2319.HK), Mengniu is a constituent stock of Hang Seng Index, Hang Seng China Enterprises Index（HSCEI）and Hang Seng Corporate Sustainability Index (HSSUS). COFCO corporation is the major strategic shareholder of Mengniu.
Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu’s products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese.

Product concept, highlights and added value

Mengniu CHEWY FRUIT Floral Fruity Milkshake Yogurt Series is a yogurt drink infused with genuine floral scents and packed with fruit granules. The product targets college students and young white-collar workers aged 18 to 30, who aspire to a sophisticated lifestyle and cherish moments of self-indulgence.

In terms of raw material selection:
The product usespremium raw milk free from any added reconstituted milk. The raw milk undergoes a rigorous 172-step inspection procedures and is fermented with imported star lactic acid bacteria. It boasts a low-fat content and is gentle on the stomach, allowing you to enjoy the unique and pure flavor of the milkshake.
The strawberry hibiscus flavor selects strawberries sourced from Mancheng, boasting a cultivation history spanning over 70 years. These strawberries are renowned for their sweetness, fragrance, juiciness and firmness. In addition, hibiscus brings a unique sweet and sour taste accompanied by a subtle herbal aroma. It not only adds a bright red color to the drink but also gives the milkshake a refreshing sourness, making you feel both invigorated and quenched.
The blueberry elderberry flavor uses blueberries from Changbai Mountain, celebrated as the "blue treasure" of the region. The unique climate of Changbai Mountain nurtures blueberries that have both the aroma and rich flavor of wild blueberries and the plump texture of cultivated ones. The flavor is unparalleled, with a harmonious balance of sweetness and sourness. Furthermore, the product adds 8*8 large-sized blueberry granules and elderberry concentrate, creating a dual-fruit combination with a full complement of anthocyanins.

In terms of processing technology: The fruits are harvested directly from the base and subsequently frozen using Individual Quick Freezing (IQF) technology to retain their nutrients, flavors and textures to the utmost extent. During the production process, a double-sterile production line is used, ensuring that fruit granules and liquid are filled in separate steps. This method guarantees precise quantification and high integrity of the fruit granules.

In terms of flavor combination: This drink achieves a unique and innovative combination of flowers and fruits. With each sip, the initial sensation is a delicate, subtly sweet floral aroma, transporting you to a spring garden. The fruit granules are plump and juicy, with a distinct balance of sweetness and sourness - neither overly sweet nor excessively tart. Each mouthful allows you to feel the real texture of the fruit, adding layers and satisfaction to the drink. It presents a unique flavor profile that harmoniously blends natural floral scents with the freshness of fruits.

Product Images

Please briefly describe how your product communicates with consumers

"CHEWY FRUIT Floral Fruity Milkshake Yogurt"is a uniquely crafted fruit granule milk drink, specially added with real flower and fruit jam, perfectly blending the fragrance of flowers and the flavor of fruits. The product is made from high-quality raw cow's milk through fermentation, creating a smooth and delicate texture with a rich and mellow milk flavor, offering a silky smooth experience like a smoothie. It not only has a refreshing and non-greasy taste but also a fresh and unique flavor, combining both pleasure and health. With just one sip, you'll first taste a light floral aroma, followed by a sweet and sour fruity flavor, allowing you to enjoy the fragrance from nature even in the afternoon and experience a fresh and unique taste. The packaging adopts an exquisite PET bottle design, emphasizing its high-end and natural brand image, attracting consumers who pursue a high quality of life.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

College students and young white-collar workers aged between 18 and 30 years old

Weight/Volume per Pack

230g/瓶

Price per Item

6元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel