Company Website

https://www.gzsle.com/

Company Introduction

GUOZI CO. is a new and emerging beverage brand that was born in December 2019. With the mission of "making beverages that young people love", it is committed to becoming the beverage company that best understands young people and allowing the world to witness the power of Chinese youth.

Product concept, highlights and added value

In the post epidemic era, consumer demand for beverages focuses on good taste, health and no burden. Especially in terms of "health", they favor the taste of ingredients that can bring added efficacy. Influenced by the oriental food culture, they trust the health benefits of Chinese ingredients such as red beans and black rice. Based on this consumer insight, YOUQI HERBALS was born to convey the concept of "Herbal Drink, Natural Qi".
Black Rice And Cassia Seed is positioned as a plant-based beverage with real ingredients and minimalist ingredients to meet the needs of daily light nourishment and no-burden drinking. Its ingredients are extracted from natural herbs and plants, suitable for all ages and all times of the day, chilled in summer and heated in winter.
The flavor is an innovative combination of Black Rice And Cassia Seed. Black rice is a traditional healthy grain with various therapeutic functions, while cassia seed is rich in nutrients and known for its eye-opening properties. The combination of the two brings the health benefits of blood circulation and antioxidant, eyesight and liver protection.
In terms of design, the bottle shape is inspired by the medicine bowl, with a large curved corner between rectangular and round bottles, which fits in the palm of the hand, and lowers the height of the bottle to increase the sense of simplicity and clumsiness, which makes consumers feel fond of it and trust it, and it is easy to pick up with one hand. The packaging is inspired by ancient medicinal prescriptions, with vertical calligraphic typography for the label text and a seal for the logo, reinforcing the attributes of Chinese herbs, while streamlining the colors to bring modern vision and no-burden psychological implication.
Raw material selection to do "subtraction", clean ingredient list, selected northeast black pearl black rice and roasted cassia seeds, from the source to ensure quality and health. The production adopts the ancient method of slow simmering, low temperature and long cooking, adding 6 filtration, restoring the handmade taste and softly presenting the value of herbs.

Product Images

Please briefly describe how your product communicates with consumers

In the post epidemic era, consumer demand for beverages is focused on good taste, health and no burden. An in-depth exploration of "health" reveals that consumers prefer ingredients with added efficacy. Influenced by oriental food culture, they trust the health benefits of Chinese ingredients such as red beans and black rice. With the help of the new Chinese visual communication and the refreshing matching of ingredients, YOUQI HERBALS was born to deliver the health-enhancing power of oriental herbs to more consumers in a youthful and easy-to-entry way, and to let everyone feel the "Herbal Drinks, Nature's Qi".
In terms of design, the bottle shape is inspired by the ancient medicine bowl. The large curved corners of the bottle make the outline of the bottle between a rectangular and a round bottle, which fits in the palm of the hand and conveys the concept of "restoring the handmade". Reducing the height of the bottle, the short and stumpy shape of the bottle is like a naive little medicine boy, with a full sense of simplicity and clumsiness, making it naturally close to consumers and easy to pick up with one hand. The packaging design is inspired by ancient medicinal prescriptions, with the text on the front of the label printed in vertical calligraphy and the logo in the form of a seal, reinforcing the attributes of a Chinese herbal drink. At the same time, the streamlined and restrained color expression brings modern visual experience and no-burden psychological implication, which is in line with the mainstream consumer demand.
In terms of raw materials and processing technology, Arigatou Herbal ™️ does "subtraction" on the formula, with an extremely simple and clean ingredient list, and every bite is light and unburdened, full of the healing power of natural herbs. Selected high-quality origin ingredients, such as Northeast black pearl black rice and roasted cassia seeds, guarantee the quality and taste from the source to achieve health and wellness. The production adopts the ancient method of slow boiling, low temperature and slow cooking, restoring the taste of handmade freshly cooked and fully utilizing the value of herbs. During the production and filling process, 6 filtration processes are added, which is not only safe and clean, but also has a softer taste, perfectly presenting the magic of natural herbs.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

The target consumer group is primarily female white - collar workers in first - tier cities, aged between 23 and 36.

Weight/Volume per Pack

500ml

Price per Item

5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS

Market Performance

The products have been listed and sold in major e-commerce platforms, offline CVS and other channels. In the first month of its launch, YOUQI HERBALS has already achieved Top 3 sales performance of plant-based beverages in convenience store channels such as Family Mart and 711.