Company Website
https://www.gzsle.com/
Company Introduction
Guozishule is a new and emerging beverage brand that was born in December 2019. With the mission of "making beverages that young people love", it is committed to becoming the beverage company that best understands young people and allowing the world to witness the power of Chinese youth.
Product concept, highlights and added value
Born at the beginning of 2023, Guozishule Sugar Free Tea focuses on the product experience of "not bitter, not astringent, and good aftertaste." It insists on using the first infusion of tea, precisely controls the water temperature, and brews only once to minimize the bitterness and astringency while retaining the original aroma and taste of the tea leaves. Different types of tea are brewed at different water temperatures to ensure the optimal release of aroma for each kind, delivering an exceptional taste. The unique brewing process allows you to feel the fragrance of tea and flowers rushing to your face the moment you open the lid. Taking a sip lets the tea and flowers dance on your tongue, and after 3 - 5 seconds as saliva is secreted, the sweet taste spreads in your mouth and throat, clear and lingering.
With its original flat - square bottle design, Guozishule Sugar Free Tea brings a new look to the ready - to - drink tea industry. The brand cleverly integrates classic elements of Chinese culture with modern aesthetic trends to create a unique new oriental national style. This design not only integrates products rich in Chinese culture into daily life in a modern way but also stands out on the shelf display with its unique shape and high recognizability.
Adhering to the spirit of "real tea brewing," Guozishule Sugar Free Tea carefully selects the first infusion of tea and strictly controls the water temperature to minimize bitterness and astringency while preserving the pure aroma and taste of the tea. At the same time, it uses aseptic cold filling technology to retain the original fragrance of tea and flowers as much as possible, bringing consumers a fresh and unique taste experience.
Product Images
Please briefly describe how your product communicates with consumers
Because of the in-depth understanding of young people's love for floral flavors, Guozishule Sugar Free Tea has created its original Gardenia-flavored Oolong tea. It is committed to innovation in all aspects, from bottle design to brewing process and flavor. It not only pursues ultimate visual beauty but also explores endless possibilities in taste, leading the new trend of young and fashionable tea drinks.
Guozishule Sugar Free Tea has invited the popular actress Yang Zi as the brand ambassador. Relying on the ambassador's popularity, it has achieved full coverage in multiple key cities through Focus Media elevator advertisements and collaborated with the hit drama "Eternal Love" for advertising. In addition, it has accurately targeted several super popular variety shows such as "Goodbye to Love 4" and "Singer 2024," deeply reaching the core target audience and quickly bringing the brand image to consumers' attention, significantly increasing its fame in a short time.
The precise multi-touchpoint strategy has further integrated our brand into every aspect of young people's lives. Guozishule Sugar Free Tea has carried out multi-touchpoint marketing around the life and work circles of young people. It has comprehensively reached consumers through elevator advertisements, variety shows and dramas, convenience store image stores, online collaborations with social media influencers on Xiaohongshu/TikTok, and ambassador fan marketing. It has covered their daily life radius and online media channels, successfully attracting the attention and love of a large number of young consumers.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
Targeting women aged 18-35 in first- and second-tier cities
Weight/Volume per Pack
500ml
Price per Item
约5元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
In the first half of 2024, Guozishule Sugar Free Tea achieved a year - on - year growth of 851.07% in its market share compared to the first half of 2023. Its market share reached 3.03%, and it rose from twelfth place to third place in the sugar - free tea market.