Company Website
www.julefood.com
Product concept, highlights and added value
Suanlenai, a much - loved star product under Jule, has remained popular for over two decades. It has long become an unforgettable delicious memory in the hearts of numerous consumers. It skillfully combines the richness of milk with a fresh sour taste, creating a unique taste experience.
With every sip of Suanlenai, you can first feel its delicate and smooth texture, which glides gently over the tip of your tongue like silk. Immediately afterwards, the just - right sweet - sour flavor quickly spreads in the mouth. The sourness is fresh and refreshing, and the sweetness is just right. This perfect balance of sweet and sour will neither be too sour to irritate the taste buds nor too sweet to cause a cloying feeling, bringing a pure and pleasant taste enjoyment. Whether it's paired with bread at breakfast to start a vibrant day, adding a touch of comfort to a busy life during afternoon tea, or replenishing energy after exercise, Suanlenai is an excellent choice.
In terms of raw material selection, Suanlenai is strictly controlled. High - quality milk sources are the foundation of its quality. The fresh milk from natural pastures, after being carefully blended with advanced technology, gives the product its unique flavor.
In terms of packaging design, Suanlenai is also ingenious. The brightly - colored and visually memorable packaging can catch consumers' eyes at a glance, continuing the long - lasting brand image. The simple and clear logo and product information make it convenient for consumers to quickly understand the product features. Whether on supermarket shelves or in convenience store freezers, it can easily stand out.
Product Images
Please briefly describe how your product communicates with consumers
### Online Communication
1. **Social Media Platform Interaction**: On social media platforms such as Weibo, Douyin, and Xiaohongshu, release exquisite pictures and short videos showcasing the classic packaging of Suanlenai. For example, create a series of videos to display the color matching, unique fonts, and vibrant pattern elements of the packaging from different angles to attract users' attention. Launch topic discussions, such as "Which detail of the classic packaging of Suanlenai do you like the most", encourage consumers to leave messages and share their opinions. For users who actively participate in the discussion, present peripheral products with the pattern of the classic packaging of Suanlenai, such as phone cases, canvas bags, etc.
2. **Content Marketing**: Write articles about the story behind the packaging design of Suanlenai, introducing how the design team selected bright yellow and fresh blue as the main color tones according to the preferences of the target audience, and how to design unique fonts and pattern elements to highlight the vitality and quality of the product. Publish on platforms such as WeChat Official Accounts and Zhihu to deepen consumers' understanding and sense of identity with the brand. At the same time, invite food bloggers and lifestyle influencers to share their stories with Suanlenai and display the classic packaging, leveraging their influence to expand the brand's reach.
3. **Online Live - streaming Activities**: Conduct online live - streaming, invite designers to introduce the design concept and process of the classic packaging of Suanlenai, and on - site display the materials and details of the packaging to answer consumers' questions. During the live - streaming, set up a lucky draw session, with the prizes being Suanlenai products or limited - edition commemorative gift boxes of the classic packaging to attract more consumers to watch and participate.
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
General consumers
Weight/Volume per Pack
260g
Price per Item
2.5/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel