Company Website

https://www.rangcha.com/index

Product concept, highlights and added value

Rangcha's sugar - free fruit - tea series presents a new product, "Lemon C Jasmine Tea". Fresh lemon juice from Anyue, Sichuan, is paired with jasmine tea sourced from tea mountains at an altitude of over 800 meters, crafting a refreshing and energetic sugar - free fruit - flavored tea beverage. Each bottle of "Lemon C Jasmine Tea" contains around 45% of the daily vitamin C requirement for adults. The product is free of sugar and energy, boasting a delicious, sweet - and - sour, refreshing taste. It is extracted from 100% real tea leaves, with no addition of tea powder or tea concentrate, thus maintaining the natural flavor. The combination of jasmine, lemon, and vitamin C blends the tartness of lemon with the floral fragrance of jasmine, creating a uniquely delicious and fragrant taste. Whether you're enjoying hot pot, barbecue, or engaging in outdoor activities, "Lemon C Jasmine Tea" will accompany you, bringing freshness and vitality every moment.

Product Images

Please briefly describe how your product communicates with consumers

As consumers' health consciousness has been on the rise, Rangcha's Lemon C Jasmine Tea is crafted with fresh lemon juice sourced from Anyue, Sichuan, paired with jasmine tea harvested from mountains at an altitude of over 800 meters. It is extracted purely from 100% genuine tea leaves, without the addition of any tea powder or tea concentrate. This approach not only caters to consumers' pursuit of a healthy diet but also guarantees the product's quality and flavor. By combining the much - loved lemon flavor by the young with tea and adding vitamin C, the product creates a distinctive taste experience while meeting health needs.

The packaging design is simple yet elegant, featuring bright colors. A prominent "Lemon C" symbol serves as the visual focal point, ensuring high recognizability. Complemented by corresponding fruit illustration elements, it exudes a sense of playfulness and stimulates the appetite. The overall style is youthful and trendy, aligning perfectly with the brand's targeted young consumer group. It can effortlessly catch consumers' eyes on the shelves, in line with young people's aesthetic preferences for fashion and aesthetics. The bottle is designed to be compact and portable, with a moderate capacity, enabling consumers to enjoy it conveniently during outdoor activities, at the office, or while on the go.

With the product concept of "0 sugar, 0 calories, genuine tea for a great taste", Lemon C Jasmine Tea communicates a fashionable, healthy, and personalized brand image and lifestyle to consumers through means such as flavor development and packaging design, thereby forging an emotional bond with them.

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

The target audience here is the post - 2000 student group and post - 1995 working professionals. They have a penchant for exploring new things and are keen on trying out a wide variety of new - flavored beverages.

Weight/Volume per Pack

450ml/瓶

Price per Item

5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

National sales area

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 新零售

Market Performance

As a hit product in Rangcha's sugar - free fruit - tea "C" series, "Lemon C Jasmine Tea" dominated the top 1 of the four major lists on Douyin, including the Hot Products List, the Praise List, the Popularity List, and the Good - price List right after its launch.