Company Website
https://www.rangcha.com/index
Product concept, highlights and added value
Rangcha Grape Oolong Tea uses grape juice sourced from Spain. The combination of grapes and Minnan oolong tea from mountains at an altitude of over 800 meters creates a refreshing blend of fruity and tea aromas. Taking a sip is like biting into a whole grape, offering a rich taste of sweet - and - sour fruitiness, freshness, and a strong aftertaste.
This product contains 0 sugar and 0 calories. It is extracted from 100% genuine tea leaves, preserving the natural freshness of the tea. Erythritol is used instead of white sugar, ensuring a good taste while eliminating calorie concerns. Without added preservatives, it adopts an aseptic cold - filling production process, presenting the natural fruit and tea flavors.
It allows consumers to enjoy a refreshing and thirst - quenching drink whenever and wherever they want.
Product Images
Please briefly describe how your product communicates with consumers
With the increasing health awareness among consumers, Rangcha Grape Oolong Tea selects fresh grape concentrate from Spain and combines it with Minnan oolong tea sourced from mountains at an altitude of over 800 meters. Extracted entirely from 100% genuine tea leaves, without adding any tea powder or tea concentrate, this product not only meets consumers' pursuit of a healthy diet but also ensures its quality and taste. By integrating grapes with tea, it creates a unique taste experience, catering to consumers' demands for individuality and fruity flavors. With zero sugar and zero calories, it aligns with the health - seeking trend of contemporary young consumers.
The packaging design is simple, elegant, and brightly colored. Adorned with grape - themed illustration elements, it is full of fun and appetizing appeal, boasting high recognizability. The overall style is youthful and trendy, perfectly fitting the young consumer group targeted by the brand, and conforming to young people's aesthetic preferences for fashion and beauty. The bottle is designed to be compact and portable, with a moderate capacity, enabling consumers to enjoy it easily during outdoor activities, at the office, or while traveling.
Guided by the product concept of "Zero sugar, zero calories, genuine tea for great taste", through flavor research and development, packaging design, and other means, the product conveys a fashionable, healthy, and personalized brand image and lifestyle to consumers, thus establishing an emotional connection with them.
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
The target audience here is the post - 2000 student group and post - 1995 working professionals. They have a penchant for exploring new things and are keen on trying out a wide variety of new - flavored beverages.
Weight/Volume per Pack
450ml/瓶
Price per Item
5元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
National sales area
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 新零售