Company Website

https://www.pepsico.com.cn/

Product concept, highlights and added value

It’s the 5th year in row for Lays brand to launch summer flavor series potato chips. Step into 2024, taking deep-dive into local cuisine and promotion of mainstream flavors as NPD concepts. Dig out the summer flavor series opportunities based on consumer research. Midnight dining is found to be the core scene of midnight consumption. Screening late-night cuisine that is suitable for potato chips as new flavor design reference. Through the co-development from professional chef team and formula team, the genuine characteristic of late-night cuisine is highly replicated and applied into potato chip flavor. With the unique potato chip processing and production technology of Lay's, the flavor is perfectly integrated into the crispy potato base, and the multi-level taste and texture burst out instantly, forming a multi-level impact on the taste buds.

Product Images

Please briefly describe how your product communicates with consumers

1. Lays x celebrity, Strong emotion output, Reach consumers via online and offline channel.
2. Midnight snack CP, strengthen scene mind.
3. Take advantage of O2O platform to hit Q2 snack scene.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

18-35 year old young Group

Weight/Volume per Pack

75g

Price per Item

8.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery