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Company Introduction
On the stage of the health beverage industry, PinCool has emerged with its unique formula innovations. Its two revolutionary product series—Liquid Protein and Speed Protein—are bringing a nutritional feast to countless fitness enthusiasts pursuing a scientifically healthy lifestyle. Leveraging the supply chain advantages of its parent company, Synutra International Nutrition Group, PinCool employs scientifically advanced liquid protein formulas to deeply meet the nutritional supplementation needs of the broader consumer base. It provides countless fitness enthusiasts with a high-quality living experience that is scientifically developed, nutritionally effective, and light on the body.
Product concept, highlights and added value
Olympic preparation experts, renowned sports nutritionists, professors from Beijing Sport University, and sports medicine research specialists have guided the scientific formulation of this product. Each bottle of Speed Protein contains 20g of high-quality protein, 100% derived from whey protein, with a content level 2.1 times higher than the standard for sports nutrition products. This amount meets the post-exercise replenishment needs of most users in a single serving. Each bottle contains leucine and branched-chain amino acids at effective dosage levels of 2.2g and 4.7g, respectively. Additionally, the product includes vitamin B6, a synergistic component that aids in protein absorption and utilization. The post-exercise period is not only the "protein supplementation window" but also the "immune window." The formula incorporates glutamine from wheat peptides to meet dual demands during this critical window.
Specialized Hydrolysis Technology: Utilizing the proprietary HydrolysedTech™ whey protein hydrolysis technology and a complete lactose hydrolysis process, the product achieves zero lactose content, with 17% of molecules smaller than 5000 Daltons (according to third-party testing data). This "pre-digestion" allows for faster absorption.
Effectiveness Validation: Acute single-use experiments and an 8-week long-term human trial conducted by the School of Human Kinetics at Beijing Sport University demonstrated that amino acid absorption into the bloodstream peaked 30 minutes after exercise when the product was consumed. This promotes protein synthesis, muscle growth, and enhanced recovery beyond normal levels.
Solving the technical challenge of stability in high-protein pure whey protein products: The Speed Protein product not only features pure whey protein but also undergoes enzymatic hydrolysis during production, which exacerbates the thermal instability of whey protein. Leveraging the group's technical reserves and production line capabilities, multiple rounds of innovative testing were conducted. Through specific enzymatic hydrolysis process parameters, the bitter taste generated during hydrolysis was minimized. Ultimately, the product achieves long shelf life at room temperature (6 months or more) while maintaining excellent taste and stability throughout the shelf life.
Product Images
Please briefly describe how your product communicates with consumers
As the Pro advanced version of the PinCool liquid protein product series, the core target audience for Speed Protein consists of experienced fitness enthusiasts who firmly believe in the principle of "30% training, 70% nutrition." They maintain healthy eating habits, prioritize safety, pursue professionalism, and value authoritative endorsements.
Usage scenarios for the product include meeting the nutritional supplementation needs of fitness enthusiasts, especially during advanced challenges that require more efficient replenishment. In high-intensity exercise scenarios where the body undergoes significant consumption, the product helps users seize the nutritional window for timely and rapid recovery. From the perspective of user experience, it reduces fatigue, alleviates soreness, and deepens users' understanding of and appreciation for the product's value. By genuinely addressing the needs of fitness users, it supports high consumption, facilitates quick recovery, and delivers an effective experience that also aids in word-of-mouth promotion.
To differentiate itself from common carton-packaged dairy products, PinCool adopts PET aseptic packaging for this product, with a capacity of 300ml per bottle. This design is portable, convenient, and suitable for post-exercise consumption, providing a comfortable stomach capacity and moderate satiety. The complete sealing design ensures the safety of the ready-to-drink product while simultaneously enhancing its visual appeal. The product label of Speed Protein utilizes a cold stamping silver technique to achieve a metallic texture, combined with a silk-screen embossed printing process for a tactile 3D effect. This enhances the perceived value of the product when held, conveying its professionalism and athletic focus through an experiential approach. The packaging design has won the 2024 MUSE Design Gold Award.
The product name, "Speed Protein," directly reflects its category and core benefits. In the current liquid protein market, where consumer awareness is low, the product label highlights three main visual elements: the product name, "25g," and the hydrolysis technology. These elements create a clear visual focus for users, effectively communicating the product's category and value. At the center of the label, a glossy and refined image of tea leaves or coconut visually represents the product's delicious taste. The product's visual design is well-suited for e-commerce sales and shelf display in retail channels.
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
Young fitness enthusiasts aged 20 to 35.
Weight/Volume per Pack
300ml*6
Price per Item
210元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 其他销售渠道 线下分销
Market Performance
None.