Company Website

无

Company Introduction

Yi Xun Yi Wei is a food brand under Shanghai Xin Hao Catering Management Co., Ltd., specializing in creating natural and authentic frozen rice and noodle products, committed to creating delicious, healthy, convenient, and aesthetically Chinese frozen dim sum. The brand advocates natural flavors, without adding artificial synthetic additives or monosodium glutamate (MSG), adhering to the philosophy of "only making the original taste of food." With a natural and seasonal cooking主张, it has over 7 million fans across the internet. The main products include siu mai (烧麦), handmade wonton, Cantonese wonton soup (港式云吞), baozi (包子), and steamed rolls (花卷), with many products ranking at the top in sales on platforms such as Tmall and Douyin.

Product concept, highlights and added value

Yi Xun Yi Wei's dried plum and vegetable pancake revolutionizes the taste buds with its unique filling and exquisite craftsmanship. Our dried plum and vegetable filling, carefully sun-dried and pickled, not only locks in the original flavor of the vegetable but also imparts a unique aroma and texture. Under high-temperature stir-frying, the aroma of the dried plum and vegetable is fully activated, releasing a rich and enticing wok fragrance that strongly captures the consumer's attention and whets the appetite.

Our crust is made from high-gluten wheat flour from the Hetao Plain, crafted with 12 traditional processes and combined with modern quick-freezing technology. This ensures that the baked pancake not only emits a natural wheat aroma but also has a crispy edge. The audible "crunch" with each bite immerses you in the bustling atmosphere of a lively market, experiencing the charm of traditional cuisine.

In terms of healthy eating, our pancake also excels. We insist on using pure ingredients, free from any trans fats, preservatives, synthetic colors, or flavors, ensuring our product meets modern health dietary standards. Moreover, our pancake is incredibly convenient to cook, requiring no thawing, oil, or stovetop. Just 8 minutes in an air fryer, and you can easily enjoy this perfect combination of tradition and modernity amidst the hustle and bustle of modern life.

Our pancake, with its excellent taste and healthy formula, brings convenience to consumers' daily lives. Our product is free from any unnecessary additives, ensuring that consumers enjoy not only deliciousness but also health. By simplifying the cooking process, our pancake allows consumers to quickly savor the warmth and satisfaction of traditional craftsmanship even during their busiest moments.

Product Images

Please briefly describe how your product communicates with consumers

Our team, in developing the Yi Xun Yi Wei Dried Plum and Vegetable Baked Pancake, has always taken consumer needs and personal attitudes as the core consideration, aiming to meet consumers' demands for food that is both delicious and healthy, understanding that consumers appreciate traditional cuisine but also pursue the convenience of modern life. Our baked pancake integrates traditional craftsmanship with modern quick-freezing technology, using high-quality dried plum and vegetable filling and high-gluten wheat flour. By combining traditional processes with modern techniques, we ensure that the product maintains its traditional flavor while also meeting health standards. Our product adheres to a no-addition policy for trans fats, preservatives, synthetic colors, or flavors, catering to consumers' concerns about food health, especially for products that are additive-free. This healthy concept is prominently displayed in our marketing. Through these methods, our team ensures that the Yi Xun Yi Wei Dried Plum and Vegetable Baked Pancake not only satisfies consumers' taste buds but also meets their values and pursuits of health, convenience, and traditional culture, thus establishing a deep communication and connection with consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

People who pursue a healthy diet, those who prefer traditional handmade food, busy working professionals and families, as well as consumers in pursuit of novel experiences.

Weight/Volume per Pack

90克

Price per Item

8.3元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

China

Distribution Channels

电商 E-commerce