Company Website
https://junyaodajiankang.com/
Company Introduction
Mushroom Key Health is a leading intelligent manufacturer of functional food and health products in China, and a well-known large-scale modern, fully automatic fermentation traditional Chinese medicine smart factory.
Product concept, highlights and added value
Raw material innovation
The product uses a variety of natural plant materials, such as Codonopsis pilosula, Chenpi peel, Dendrobium officinale, fucoidan, pear fruit cactus, etc., combined with modern nutrition and traditional Chinese medicine theory, to achieve the effects of strengthening the spleen, nourishing the stomach, and resisting melancholy. Especially with the application of fermentation technology, the content of flavonoids in Codonopsis pilosula has doubled, and the anti-inflammatory activity of dried tangerine peel has been significantly improved, enhancing the biological activity and absorption rate of the raw materials.
Taste innovation
The product combines snow pear, red dates, wild blueberries and other concentrated fruit juices and purees with ingredients such as Hericium erinaceus powder to form a unique flavor. This sweet and sour, fresh and natural taste not only satisfies consumers' pursuit of healthy drinks, but also meets modern people's preferences for delicious drinks, breaking the limitations of traditional Chinese medicine drinks with poor taste.
Process innovation
Using fermentation technology to process traditional Chinese medicinal materials such as Codonopsis pilosula, Chenpi, Dendrobium officinale, etc. not only enhances the biological activity of the ingredients, but also makes the products easier for human absorption. At the same time, the fermentation process endows the product with a mild taste, reducing the bitter taste of traditional Chinese medicinal materials and improving consumer acceptance.
Packaging Innovation
The packaging adopts a small bag of 210ml (30ml x 7 bags/box) for independent packaging, which is convenient to carry and use, suitable for consumers in fast-paced life. Highlight natural color tones and plant patterns in the design to convey the concept of natural health, while clearly labeling product information to enhance consumer trust.
Overall, this product has achieved an innovative transformation from traditional Chinese medicine drinks to modern healthy plant-based drinks through the naturalization of raw materials, optimization of flavors, upgrading of processes, precision marketing, and portability of packaging, meeting the needs of modern consumers for healthy, delicious, and convenient drinks.
Product Images
Please briefly describe how your product communicates with consumers
Product development and design
The team focuses on the health needs of modern consumers, especially spleen and stomach problems and immune enhancement. The product has the core functions of "strengthening the spleen and appetizing the appetite, reducing digestion and accumulation, and resisting melancholy". The formula incorporates natural plant ingredients such as Codonopsis pilosula, Poria cocos, and Dendrobium officinale, combined with fermentation technology to enhance ingredient activity, meeting consumers' needs for natural, healthy, and efficient conditioning. At the same time, the product emphasizes safety, is additive free, and meets consumers' expectations for healthy drinks, catering to their health needs
Strengthening the spleen and nourishing the stomach function: Due to the fast pace of life and irregular diet, spleen and stomach problems are more common in modern people. The development team seized this demand and added traditional Chinese medicinal herbs such as Codonopsis pilosula, Poria cocos, and Yam with the core functions of "strengthening the spleen, stimulating appetite, and reducing digestion and accumulation". These ingredients are widely used in traditional Chinese medicine theory to regulate the spleen and stomach.
Anti quiet function: Helicobacter pylori infection is a common stomach problem, and the team has included it in the formula.
packing design
The packaging is individually packaged in small bags of 210ml (30ml x 7 bags/box) for easy carrying and use, suitable for people such as office workers and students who need to adjust their bodies anytime and anywhere. The design may highlight natural color tones and plant patterns to convey the concept of natural health, while clearly labeling product information to enhance consumer trust.
Marketing activities
Marketing accurately targets the target audience, such as middle-aged and elderly people, office workers, and students, and promotes through online and offline channels. For the health and wellness group, emphasis is placed on strengthening the spleen, stomach, and enhancing immune function; For office workers and students, highlight portability and quick adjustment functions. The team may also organize experiential activities, provide trial equipment, use word-of-mouth communication to expand influence, and value user feedback to continuously optimize the product.
Overall, the development team has successfully attracted target consumers, enhanced product competitiveness and brand reputation by meeting health needs, providing natural and safe products, designing portable packaging, and conducting precise marketing.
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
People with weak spleen and stomach, indigestion (can be consumed by children/adults)
Weight/Volume per Pack
210ml（30ml×7袋/盒）
Price per Item
89元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Available for sale throughout China
Distribution Channels
电商 E-commerce