Company Website
https://www.orion.cn/
Product concept, highlights and added value
The development process of Hao Li You gummy has gone through "children's fun soft candies → juice soft candies → taste differentiated soft candies (peeled)", achieving great success. To maintain the continuous growth of the category, it is necessary to find new innovative directions.
The rise of street beverage shops has made their products popular among young people. With the rise of street beverage shops, many Chinese-flavored beverages, including Yangzhi Ganlu-flavored drinks, have once again become popular. This undoubtedly provides inspiration for Hao Li You gummy: on the basis of maintaining the complex taste, they can integrate popular beverage flavors to differentiate themselves from common fruit-flavored gummy. Thus, Guozi Guodian Yangzhi Ganlu gummy were born.
Product Images
Please briefly describe how your product communicates with consumers
GuoZiGuoDian YangZhiGanLu Gummy is a multi - flavored soft candy inspired by the popular drink. It continues the dual - structure of "outer skin + inner core", providing a complex chewing texture. The innovatively added red pomelo pulp not only enriches the taste layers but also makes the restoration of the mango pomelo sago flavor more realistic, bringing consumers a highly satisfying experience.
Product Images
Ingredients List Photograph
Launch Date
2024-5
Target Consumer
GuoZiGuoDian YangZhiGanLu Gummy are targeted at young female consumers
Weight/Volume per Pack
70g
Price per Item
4.5元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The whole of China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
The average monthly sales amount to RMB 3 million